Accredited in Public Relations (APR)

Thinking About Getting Your APR?

Getting your APR is a two-step process. First, candidates respond to a questionnaire, provided by PRSA, and sit for a panel presentation where the candidate presents a case study of a public relations campaign that demonstrates an understanding the full public relations process: Research, Planning, Implementation and Evaluation.  Once a candidate advances through the panel presentation, he or she sits for a computer-based exam where public relations knowledge is assessed.
Whether you're just dipping your toe in the water and exploring if pursuing an APR is right for you, or ready to dive right in, our chapter provides support and resources for you. We've established a best-in-class, two-semester curriculum to support candidates throughout the full process. Through this guided approach, we anticipate candidates who begin the process to in September to complete the APR process in June of the next year, just 10 months later! Are you ready?

Fall Mentorship (September December)
Through the fall mentorship program, interested candidates are matched with a mentor who helps guide the candidate through the completion of the questionnaire and panel presentation.
Spring Study Sessions (January March)
The Spring Study session leverage the expertise of Chapter APRS to help candidates study for the computer-based exam.
The Spring Study Sessions are also a great opportunity for those not yet ready to undertake the full APR process, to engage in professional development and gain an understanding of areas assessed during the panel presentation or exam.

To earn an APR, you can also engage in self-study. Through this option, you prepare for the panel presentation and exam on your own. The APR committee will gladly match you with a mentor to support you as you prepare. We'll also coordinate your panel presentation when you are ready to take that step.

Learn more about obtaining an APR on the PRSA website here. If you have any questions, please reach out to one of our Committee Co-Chairs, Erin DeWaters or Lafeea Watson.

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