Accreditation in Public Relations is a great way to set you apart from your peers and position yourself as a leader and mentor in public relations. If you're exploring earning your APR, PRSA Charlotte is here to help! APR Process Overview Getting your APR is a multi-step process. First, candidates complete a Readiness Review. This entails responding to a PRSA-provided questionnaire and sitting for a panel presentation where the candidate presents a case study of a public relations campaign that demonstrates an understanding of the full public relations process: Research, Planning, Implementation and Evaluation. Once a candidate advances through the Readiness Review, he or she sits for a computer-based exam where public relations knowledge is assessed. The candidate has one year from application submission to complete the questionnaire, panel presentation and computer-based exam. Unlike other accreditations, PRSA Charlotte recommends not applying for APR until a candidate has completed his or her questionnaire. How PRSA Charlotte Can Help Whether you're just dipping your toe in the water and exploring if pursuing an APR is right for you, or ready to dive right in, our chapter provides support and resources for you. We've established a best-in-class, curriculum to support candidates throughout the full process. Your first step is to reach out to the PRSA Charlotte APR Committee Chair to learn about how we can help you achieve your goal. Be connecting with the APR Committee, you'll have access to:
A local APR mentor
Prep sessions to guide the completion of your APR questionnaire
Study sessions to help prepare you for the APR computer-based exam
Through the mentorship program, interested candidates are matched with a mentor who helps guide the candidate through the completion of the questionnaire and panel presentation. Study Sessions
The Study Sessions leverage the expertise of Chapter APRs to help candidates study for the computer-based exam.
The Study Sessions are also a great opportunity for those not yet ready to undertake the full APR process to engage in professional development and gain an understanding of areas assessed during the panel presentation or exam.
To earn an APR, you can also engage in self-study. Through this option, you prepare for the panel presentation and exam on your own. The APR committee will match you with a mentor to support you as you prepare. We'll also coordinate your panel presentation when you are ready to take that step.
Learn more about obtaining an APR on the PRSA website here. If you have any questions, please reach out to Jennifer Frost, APR.