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Public Relations and Social Media Specialist

Company: Billy Graham Evangelistic Association
Location: Charlotte
Job Type: Full Time
Date Available: 4/12/2024

Essential Duties and Responsibilities

  • Draft and distribute press releases, media alerts, and social media collateral to support the public relations efforts of BGEA
  • Pitch stories about BGEA to international, national, and local media in order to generate media placements.
  • Pitch & coordinate interviews for BGEA spokespeople, obtaining any necessary approvals in advance
  • Develop and provide talking points and conduct interview (or public speaking) prep sessions (mock interview, wardrobe expectations, etc.) with approved spokespeople in advance of interviews
  • Assist with on-site media areas and interview requests at BGEA events
  • Create and provide appropriate materials for specific media events and media requests
  • Identify newsworthy trends and story angles to enhance the team’s efforts to reach both existing and new audiences
  • Continually develop, cultivate, and maintain relationships with local, regional, national, community groups and trade media
  • Monitor media mentions, work to expediently correct factual inaccuracies in media coverage, and provide relevant news and updates to leadership
  • Keep apprised of trends and advances in the PR profession, technology, and social media to maintain high standards of excellence in our outward-facing work product
  • Implement media strategies and communications tactics for promotion of BGEA and its various ministry efforts and events
  • Manage and maintain BGEA social media accounts to establish and cultivate a consistent public image and increase public engagement with the ministry
  • When requested, develop, propose, and implement communications content plans that reflect and promote the goals and mission of the BGEA
  • Develop and post original content for ministry social media accounts and BGEA’s website, as requested
  • Frequently provide updates directly to social media platforms, internal BGEA contacts, and/or the media during breaking news events
  • Monitor and moderate comments on social media platforms
  • Work with internal video producers, photographers and creative services to obtain coordinated content
  • Consistently review online analytics to evaluate and make adjustments to content tactics and scheduling
  • Proactively respond to media inquiries, utilizing the Media Inbox in Outlook
  • Maintain departmental press materials and records
  • Develop and maintain departmental media lists
  • Serve as a backup spokesperson for BGEA when necessary
  • Travel to BGEA events and Rapid Response Team Chaplain deployments is required

Marginal Duties and Responsibilities

  • Research for backgrounders, talking points, grant proposals, or BGEA programs or presentations
  • Research topical statements by Mr. Graham, Franklin Graham, and Will Graham for use in responding to media requests
  • Coordinates work with the various other BGEA departments
  • Other duties as assigned

Reporting Relationships

  • Reports to the Director, Advertising & Public Relations
  • Works closely with PR/Media colleagues and the Social Media team
  • Coordinates with other ministry area employees as assigned


Job Specifications

Skills and Knowledge

  • Bachelor’s degree in journalism, communications, or related field required
  • Minimum of 2 years of experience in public relations, marketing or communications preferred
  • Ability to communicate verbally and in written form with staff of all levels of the association
  • Excellent journalistic and business writing skills
  • Thorough knowledge of AP Style preferred
  • Capacity for strategy development, critical thinking and creativity in storytelling
  • Experience with and the ability to develop relationships with media outlets
  • A thorough understanding of social media platforms such as Facebook, IG, X, and Pinterest
  • Experience with public speaking with the ability to speak clearly and confidently in order to represent the ministry well
  • Ability to relate to people well, being approachable, as well as have the ability to manage administrative tasks as well simultaneously
  • Experience with or capacity to acquire a thorough understanding of Microsoft Office Suite, with particular strength in Word, Excel and Outlook

Physical/Mental Demands

  • Ability to maintain confidentiality
  • Ability to convey a positive and professional image to the media and public
  • Must exhibit active listening skills, able to accurately answer inquiries associated with the ministry
  • Ability to problem solve, making fair and sound judgements with tact, finding necessary solutions when problems arise
  • Reflect a servant’s heart with a strong desire to serve others
  • Ability to work independently and as part of a team while demonstrating flexibility when priorities change
  • Capacity to prioritize work and manage multiple projects in a high-paced environment

Working Conditions

  • This is not a remote position
  • Work is typically performed in a conventional office environment
  • Extensive domestic travel required
  • Occasional international travel may be possible
  • Willingness and flexibility to work odd hours as needed

Ministry Employee Expectations

Christian Purpose and Expectations:   All employees proclaim the Gospel of Jesus Christ through their employment, and thereby further BGEA’s religious mission.

As an employee of Billy Graham Evangelistic Association:

  • I acknowledge that the Lord Jesus Christ is my personal Savior and that I am a personal representative of Him.
  • I understand that BGEA is a Christian organization whose purpose is proclaiming the message of the Gospel of the Lord Jesus Christ throughout the world.
  • I agree that the purpose of my employment with BGEA is to further its Christian purpose, and that I am prepared to assist in accomplishing that purpose.
  • I understand that I must exhibit conduct that is consistent with BGEA’s expectations, whether at work or away from work, in keeping with scriptural teachings and principles as set forth in God’s Word, BGEA’s Statement of Faith, and BGEA’s policies including Christian Conduct.

How To Apply

Please visit the following link to complete full application:

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