Co-hosted by WBTV's Kristen Miranda and Abby Theodros, the virtual awards ceremony started with 10 minutes of virtual networking, followed by the winner announcements for each category.
Click here to watch the program.
The Queen City PR (QCPR) Awards recognize the excellent work of Charlotte-area public relations practitioners and organizations. Winning entries receive the Crown award, the highest public relations professional honor in our region. QCPR also recognizes community individuals with its annual Infinity Award, Pegasus Award, New Pros Award and Mosaic Award. The QCPR Crowns are modeled on PRSA's Silver Anvil and Bronze Anvil Awards so entries can be easily adapted for submission in PRSA's national awards program the following year. This year's QCPR Awards event is expected to be held in person, subject to public health guidelines.
We're thrilled to share the Queen City Public Relations Awards winners!
Events/Observances Business Products/ Services
Clairemont Communications Kelli Fletcher, "Owning the Future: Ingersoll Rand's Equity Grant"
Events/Observances Government/ Associations/ Non-Profits
Monarch Melissa Tanferno, "Thrive in 2021! Mental Health Month"
Community Relations Government/ Association/ Non-Profits
Shawn Flynn, "Little Heroes Blood Drives Campaign"
Integrated Communications Government/ Associations/ Non-Profits
Award of Excellence
Atrium Health Jolie Shifflet, "This is My Shot Vaccine Campaign"
Award of Excellence
Kelso Communications Dee Grano, "$335 for Families in Need: 335forNC"
Rachel Sutherland, Pat's Place Everyday Heroes Campaign
Brand Journalism Government/ Associations Non-Profits
Award of Excellence
Atrium Health Ashley Brown, Hernia Surgery COVID-safe Re-entry Campaign
Atrium Health Carly Wooten, New Atrium Health Plaza Increases Services for Region's Heart
Crisis Communications Government/ Associations/ Non-Profits
Charlotte Douglas International Airport Erika Helm, "Keep it Rockin'"
Chris Berger, Atrium Health
Kati Everett, Novant Health
Dena Diorio, Mecklenburg County Manager
New Pros Award
Chloe Watson, Amwins Group
Best In Show
Shawn Flynn, "Little Heroes Blood Drive"
Crown Award: Awarded across three subcategories (Business Products/Services, Government/Associations/Nonprofit Organizations, Solo Practitioner), the Queen City PR Crown Awards are the Charlotte region's highest honor of public relations activities. It is awarded to practitioners who, in the judgement of other public relations professionals, have successfully researched, planned, implemented and evaluated communication campaigns with exemplary professional skill, creativity and resourcefulness. Categories:
- Integrated Communications
- Community Relations
- Crisis Communications
- Organizational Relations/Internal Communications
- Shoestring Budget Campaign
- Digital/Social Media
- Brand Journalism
- Multicultural/Diversity and Inclusion
- Influencer/Blogger Relations
- Media Relations
Pegasus Award: Given to an individual outside of the public relations profession who demonstrates superior knowledge and use of public relations for the betterment of our community.
Infinity Award: Given to a public relations professional whose character, career and service represent the highest standards and who excels in the practice and/or has accomplished an outstanding one-time achievement.
Mosaic Award: Given to a public relations professional who greatly and consistently champions the diversity and inclusion cause through work in the PR sector.
New Pros Award: Given to a new public relations professional and member who exemplifies
strong professional capabilities, leadership qualities, service to the public relations community and a respected character. PRSA members with a maximum of seven years of professional public relations experience qualify for this honor.
Student-Run Campaign Award: This year we will honor one student-run public relations campaign that demonstrates outstanding skill, creativity and resourcefulness.
PRSA Charlotte is partnering with the Baton Rouge, Louisiana chapter of PRSA to judge our 2021 campaign entries. PRSA Charlotte board of directors will select the recipient of this year's Pegasus Award, New Pros Award, and Mosaic Award, and past Infinity Award winners will select the recipient of the Infinity Award. When judging is complete and winners have been selected, finalists and individual award recipients will be notified.
Public relations and communications professionals from across the Charlotte region are encouraged to submit work completed from August 1, 2020 through July 30, 2021, that demonstrates outstanding skill, creativity and resourcefulness.
The awards are open to corporate communications and marketing communications teams, public relations agencies, public affairs firms, investor relations agencies, publicists, nonprofits, PR educational professionals, government PR teams and solo practitioners based in the Charlotte Designated Market Area (DMA). Additionally, entries will only be accepted for campaigns designed for execution in the Charlotte DMA.
At least some part of the campaign must have occurred from August 1, 2020 through July 30, 2021. Programs tend to have better chances of winning near their completion, when evaluation against initial objectives can be measured.
ENTRY FEES AND DEADLINES
Call for entries opens June 1, 2021, and closes August 13, 2021, at 5 p.m. EST. All entry fees are below:
Early Bird (through July 16, at 5 p.m. EST)
Standard Entry Fee (July 17 - August 13 at 5 p.m. EST)
- PRSA Charlotte Member: $100 for first entry; $75 for additional entries
- Non-Member: $150 for first entry; $125 for additional entries
- PRSA Charlotte Member: $150 for first entry; $125 for additional entries
- Non-Member: $200 for first entry; $175 for additional entries