2019 PRSA Charlotte Communications Symposium

The annual Communications Symposium is PRSA Charlotte's signature event, and 2019 will be our biggest yet. Hosted at The Ritz-Carlton in uptown Charlotte on April 25, this half-day event will bring more high-profile speakers, more breakout sessions and more topics that target more groups from new pros to seasoned veterans.

Each year, the PRSA Charlotte Communications Symposium brings together hundreds of communications professionals from the Carolinas and beyond to discover the latest trends, effective tactics and proven strategies across all aspects of professional communications.

This year we have two keynote speakers:

• Breakfast Keynote: Status Update: PR in 2019
  • Sarah Evans, Digital Correspondent & Consultant, Owner, Sevans Strategy
• Lunch Keynote: Take Your PR Efforts from Dial-Up to 5G
  • Chris Chiames, CCO Carnival Cruise Lines

The 2019 PRSA Charlotte Communications Symposium will have eight engaging breakout sessions:

1. Easing hostility: Using Inclusive Language to Tackle Linguistic Microaggressions
   • Steve Bien-Aimé, PhD, Assistant professor, Northern Kentucky University
2. Reinventing the Press Release: Creating Content to Reach New Audiences
   • Amanda Brooks, ESPN, Manager, College Networks & espnW
3. How to Get Followers and Influence Influencers
   • Moderator: @ryanjorel
   • Panelists: @melissachanel, @pbfingers, @thefinancebar, @jen_pbrunner
4. Connect Your Workforce to Your Company Strategy and Drive Measurable Results
   • Diane Martin, Keith Lewis and Emily Marion, BAE Systems
5. Who's Afraid of Live Video?
   • Sarah Evans, Digital Correspondent & Consultant, Owner, Sevans Strategy
6. When Brands Take a Stand: A Look at the Successes and Failures of Brand Activism
   • Alan Abitbol, PhD, Assistant professor, University of Dayton
7. Navigating the Rough Waters of Crisis Communications
   • Eric Osterhus, Vice President, PivotPR
8. Podcasting with Purpose
   • Andy Goh, Founder, Owner, GohJo LLC

Registration costs include a comprehensive half-day program with content beginning at 8:30 a.m. and concluding at 1:30 p.m.

Not to mention, you'll enjoy a white-glove experience at The Ritz-Carlton with free valet parking, a continental breakfast and top-notch hot lunch buffet, including seared sea bass, marinated hanger steak, citrus-brined chicken breast and roasted vegetable penne with vodka sauce. (Plus, free coffee throughout the day!)

So, what are you waiting for? Register now for a day of inspiring presentations, thought-provoking conversations and meaningful networking with fellow pros.

Registration Costs

Member Registration - $175

Non-Member Registration - $250

Lunch Keynote Only - $75

Agenda

7:30 a.m.	Registration & breakfast open
8:30 - 8:40 a.m.	Opening remarks from PRSA
8:40 - 9:40 a.m.	Breakfast Keynote: The State of PR in 2019
9:45 - 10:45 a.m.	Breakout 1
10:50 - 11:50 a.m.	Breakout 2
11:50 - 12:20 p.m.	Lunch buffet opens
12:20 - 1:20 p.m.	Lunch Keynote: How viral misinformation led to a man-made crisis for Carnival Cruise Lines
1:20 - 1:30 p.m.	Closing remarks from PRSA