Communications Symposium

2024 PRSA Charlotte Communications Symposium
May 9, 2024

We're proud to announce the return of the PRSA Charlotte Annual Symposium, a half-day conference dedicated to exploring the cutting edge of public relations. Scheduled for the morning of May 9, this event promises to immerse attendees in the current trends and challenges within the PR industry. Our agenda is carefully crafted to cover a range of pivotal topics, including artificial intelligence, issues management, and integrated communications, among others.

When: Thursday, May 9, 8:30 a.m. - 12:30 p.m.
Where: UNC Charlotte Dubois Center

We are excited to announce Dustin Sternbeck, who served as the Chief Communications Officer for the Washington, DC Metropolitan Police Department (MPD) during the January 6, 2021, Capitol Riot, as our keynote speaker. Sternbeck brings a unique perspective on crisis management and communications from one of the most challenging days in recent history.

During his keynote address, Sternbeck will share the strategies and lessons learned from managing crisis communications and media relations during the Capitol riot. Attendees will learn about the importance of transparent and timely communication in maintaining public trust, straetgies for managing information flow amidst chaos, and the coordination needed between authorities and PR teams to ensure accurate, consistent messaging.

This session will be an invaluable opportunity for PR professionals to gain insights into effective crisis management, drawn from firsthand experience at the forefront of a national and high-profile crisis. Sternbeck's account will highlight not just the challenges, but also the successful strategies employed under the most extreme conditions.

The symposium is designed to be an insightful experience, offering actionable insights into subjects that matter most to PR professionals as well as opportunities for networking, and will include:

AI Tools for PR Pros: Understanding capabilities, limitations and PR applications for today's popular tools 
Carlos McDonald, Microsoft

Achieving Social Media Success in 2024 
Adam Constantine, ACE Creatives

Influencers have influence (Really). And you should work with them. 
Rachel Sutherland, Rachel Sutherland Communications

Shifting Perceptions: How Zelle is Changing Its Narrative 
Jane Khodos, Early Warning Systems, the company behind Zelle

Winning Campaigns: 2023 PRSA Anvil Winner Ted Talks  
Stacey McCray, Bojangles, Hallie Dean, Luquire, Joy Elmore, Goodwill, Industries of the Southern Piedmont and Meghan Miles, Piedmont Natural Gas

Unlocking the Power of Mentorship and Networking: A Practical Guide for Communications Pros 
Philip Tate, APR, Fellow PRSA, Philip Tate Strategic Communications, LLC

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