Communications Symposium

When: Thursday, April 23, 2020 | 8:00 a.m. - 4 p.m.
Where: Harris Conference Center | 3216 CPCC Harris Campus Dr., Charlotte, NC 28208

Register here.

2020 PRSA Charlotte Communications Symposium

You asked, so it's happening... this year's Communications Symposium is a full-day event! That means you have more time to gain  ctionable insights to advance your knowledge, and more time to network with industry peers - all for the same price!

This comprehensive full day of programming will provide expert insight and practical applications for communications professionals of all levels. Featuring two keynote speakers and nine breakout sessions, the Communications Symposium will cover important  topics such as crisis communications, measurement, internal communications, media relations, storytelling, corporate social responsibility, non-profit, social media management and more. With more breakout sessions, you can expect to find content more specific to you and your dynamic role as a professional communicator!

As always, the event will include breakfast and lunch. Plus, this year's lunch will feature additional networking time so you can engage with your peers and come away with meaningful connections in your affinity group.

Register NOW to secure your spot.

Early Bird Ticket Prices
(Monday, Feb. 24 - Friday, March 6)
Early Bird Member - $125
Early Bird Non-Member - $200
Regular Ticket Prices
(Starting Saturday, March 7)
Member Registration - $175
Non-Member Registration - $250

Here's what you can look forward to:

Morning Keynote:
When 'It' Hits the Fan: 5 Steps to Effective Crisis Communications with Gerard Braud
In a world where communications travels at the speed of Twitter and Facebook Live, how prepared is your organization to communicate at that same speed during a crisis? Effective crisis communications requires you to overcome entrenched misconceptions about how crisis communications is done. Crisis communications expert Gerard Braud will share his exclusive
strategies, and you'll go home with a to-do list designed to modernize your approach to crises.

In this keynote you will learn:
● Mistakes made by virtually every organization.
● Strategies for gathering and distributing information.
● The proper role of social media in crisis communications.
● Success secrets used by the best of the best.

About Your Speaker
Crisis communications expert Gerard Braud, CSP, Fellow IEC, has helped organizations on five continents by writing their crisis  communications plans and training their spokespeople and teams. Gerard's path into communications started when he was an award-winning television reporter. You may have seen him on CBS, NBC, CNN, HLN, or The Weather Channel.

Afternoon Keynote:
Calculating the ROI on Your Communications with Angela Sinickas Measuring the effectiveness of communication isn't enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business
outcomes resulting from it how it increases revenue or reduces expenses.

The session will:
● Provide you with documented examples of how communication affects bottom-line
● Explain how to collect data for ROI calculation by tracking changes in audience behaviors
before and after you communicate.
● Teach you how to use an ROI worksheet to start calculating the return on your own
communication campaigns or channels - today



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