When: March 7, 2018 | 8:00 AM - 1:00 PM
Where: UNC Charlotte Center City, 320 East 9th Street Charlotte, NC 28202
Join PRSA Charlotte for its 4th annual Communications Symposium. This comprehensive half-day of programming will provide expert insight and practical applications for essential competencies within communications. Speakers will cover important topics such as internal communications, media relations, crisis communication, storytelling, community relations, social media and more. Click here to register.
Morning Keynote - "Eternal" Communications
Communications is evolving. The lines are blurred between internal and external communications. Content is no longer just internal or just external but simply great stories that can be used in a variety of ways. Join us as Jason Anthoine, APR shares his experience from the frontlines of corporate communications with global brands on subjects like how to turn a potential crisis around (Crock-Pot "This is Us"), how to activate employees as brand ambassadors, our role as brand storytellers and much more.
Jason has nearly 30 years' experience leading corporate communications for some of the world's biggest brands including GE, Mars, Siemens, NBC Universal, InterContinental Hotels Group and more. His most recent work was as Vice President of Corporate Communications for Newell Brands, a Fortune 500 company with more than 200 brands that are at the heart of life for hundreds of millions of consumers where they live, learn, work and play.
our lunch keynote speaker,
is an award-winning communications strategist with over a decade of experience in public relations and media. She currently serves as managing partner of the One/35 Agency, a strategic communications firm based in New York and Atlanta. At One/35, Saptosa oversees campaigns for clients such as Google, the Oprah Winfrey Network, Fox Broadcasting Company and
At One/35, Saptosa oversees campaigns for clients such as Google, the Oprah Winfrey Network, Fox Broadcasting Company and Warner Bros.
Mecklenburg County experienced an unprecedented ransomware attack in December 2017. The County's crisis communication plan was put to the test throughout the incident, and the County Manager's decision not to pay the $23,000 ransom vaulted Mecklenburg County into the national spotlight. This unfortunate incident brought light to the increasing number of cyber threats experienced in government. With both resilience and transparency, governments can avoid a complete communication crisis.
Stephanie Smith, IT Security Director, Mecklenburg County
Danny, Diehl, Public Information Director, Mecklenburg County
Dena R. Diorio, Mecklenburg County Manager
Media Training for Communication Professionals
Today's journalists face new responsibilities. Of course, they still investigate stories that appear on air or in print. But more and more, their primary job is to draw readers to their websites. That means posting stories quickly, updating the news coverage
throughout the day and providing a steady stream of content for social media. So when news breaks, how do you make sure your key messages are included from that initial post to the final story?