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PR Account Director

Company: LGA
Location: Charlotte
Job Type: Full Time
Date Available: 9/1/2019

LGA is looking for a strategic PR pro whocan develop integrated programs, drive creative thinking and apply a mix oftraditional and non-traditional skills to serve a diverse range of clients. Theideal candidate will have a track record of building strong relationships andexceeding client expectations while also managing resources to ensure agencyprofitability. Prior experience working with or for a PR/communications agency isa must, along with a positive attitude, spirit of collaboration and commitmentto continuous learning.


What You’ll Do:


  • Maintain positive client relationships by addressing their needs and identifyingopportunities to help achieve their business goals
  • Develop and execute earned media and other visibility programs,often in collaboration with counterparts from creative, digital, content andother communications disciplines.
  • Identify and maintain relationships with key targeted media,bloggers and other influencers.
  • Stay abreast of client industries, issues and trends to developsound, informed PR recommendations.
  • Develop methodologies for measuring and reporting on theeffectiveness of agency campaigns that align with clients’ business goals.
  • Develop and manage account budgets to maximize client value whiledelivering reasonable returns to the agency.
  • May supervise junior-level staff.

Qualifications

What We’re Looking For:


  • College degree required, preferably in public relations,journalism, communications or a related field.
  • Minimum 10 years of prior full-time public relations experience,preferably in an agency setting.
  • Demonstrated knowledge of traditional, social and media, with anemphasis on what makes a good story and how to achieve visibility for agencyclients.
  • Strong organizational, project and time management skills with ahigh level of attention to detail and resourcefulness.
  • Familiarity and/or hands-on experience with PR management softwareplatforms such as Cision or Meltwater, database tools such as Lexis/Nexis, andexisting and emerging social media platforms and analytics tools.

How To Apply

This position offers competitive pay, a comprehensive benefitspackage and the opportunity for career advancement with a growing company. To apply, please visit https://thinklga.com/careers/pr-account-director/.

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