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Marketing Director

MYgroup is a full-service human capital consulting firm that enables organizations to thrive.  Since 1987, we have developed and provided a holistic range of services to a wide range of clients, including Fortune 500s, smaller regional enterprises, and public sector entities. Through our employee assistance programs (EAP) and consulting practice, we deliver a realistic, practical, proven approach to improving three key metrics: retention, growth, and productivity.  A Charlotte Business Journal Best Places to Work recipient, MYgroup’s culture is healthy, supportive, and friendly.  We work together for the well-being of our clients. If you want to make a positive difference in the lives of others and value a healthy workplace, we encourage you to apply.

Position Summary:  The Marketing Director develops and implements MYgroup’s brand strategy and campaigns in addition to overseeing the consistency and effectiveness of MYgroup’s brand in the market. The position will lead the marketing, communication, advertising, social media, and event efforts for the firm while driving efforts for ongoing existing and prospective client support.

Essential Duties and Responsibilities:

• Develop, plan, and communicate marketing plans and strategies.
• Build brand awareness and positioning.
• Ensure all MYgroup’s messaging and content fits within brand guidelines.
• Coordinate and oversee the completion of marketing projects.
• Conduct competitive research.
• Partner with third party agency(ies) to execute marketing and communication plans and strategies as appropriate.
• Develop social media content and manage placement.
• Create and execute email marketing campaigns.
• Make updates to website in collaboration with third party agency.
• Format and email monthly communications to client organizations.
• Identify new marketing opportunities for the company leveraging media and press coverage, speaking opportunities at conferences, and other options as appropriate.
• Manage conference attendance.
• Coordinate promotional giveaways and marketing materials displayed at conferences and health fairs.
• Support the creation of sales presentations.
• Update the look and feel of training presentations.
• Assist with responding to RFPs and creating proposals.
• Monitor and archive earned media coverage, monthly email reports, website analytics and social media metrics and circulate as needed.

Work schedule:  Typical business day is Monday through Friday 8 A.M. to 5 P.M.  The expectation is that the hours will vary to meet the needs of the client companies and to cover the duties of the position.  Hybrid work from home/office schedule available. Travel may be required.

 

Benefits:  Health insurance, dental insurance, vision insurance, life insurance, employee assistance program, and 401K. 

MYgroup is an equal opportunity employer.  We are committed to nurturing a diverse, inclusive corporate culture.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Qualifications

Qualifications:

• Bachelor’s degree in marketing/communications or a related field
• Minimum of five years’ experience in the marketing field
• Attention to detail
• Robust copywriting skills
• Excellent interpersonal skills both orally and written
• Proven ability to develop marketing strategies and plans
• Proven project management skills with strong collaboration skills and a focus on completing initiatives on budget and deadline
• Demonstrated experience managing SEO/SEM tools, marketing databases, and social media
• Ability to multitask and manage time wisely
• Experience with digital marketing platforms
• Expertise in graphic design, web design, photography and video editing skills are a plus
• Working knowledge of computers, internet, email, Windows, MS Office, and Zoom
• Professional work ethic
• Must have portfolio available for review

How To Apply

Qualified, interested applicants should go to:  https://mygroup.bamboohr.com/careers/36