A key member of Charlotte Ballet's marketing team, the Communications Manager is responsible for building Charlotte Ballet’s Public Relations program, including all media relations activities, as well as new audience development and influencer marketing.
Public Relations Program
Responsible for building and managing Charlotte Ballet’s public relations program. Conduct media relations outreach on behalf of the Ballet to promote the organization, ticketed events, Academy programs, community outreach initiatives, and more. Respond to incoming media inquiries. Write and distribute press releases and advisories. Develop a broad range of stories and pitch to national, local, and industry media outlets as part of your holistic media outreach strategy. Develop interview materials and briefings for staff as needed. Manage submissions to all external event calendars. Track, measure, and report the results of PR campaigns to internal teams and clients. Manage onsite media attendance and house photographers at events. Plan and manage press conferences and other media-focused events. Manage crisis communications strategy and plan for implementation. Build and maintain archive of media materials.
Influencer and Niche Marketing
Build a marketing outreach program aimed at identified audiences locally and online. Build relationships in the community to better market to specific audiences. Test and develop formal Influencer Marketing program, collaborating with social media lead.
In addition to press materials, collaborate as part of the content development team to conceptualize, create and distribute key pieces of content. Play a key role in marketing planning and implementation.
Plan and manage any media and influencer events. Partner with colleagues to ensure successful implementation of other Ballet marketing events throughout the year.
Charlotte Ballet is one of the leading dance companies in the Southeast and is focused on enhancing the cultural landscape in our great city and region. Come join the Ballet!
5+ years overall communications experience with:
• Minimum 3 years direct experience in media relations in the Charlotte metropolitan area
• Experience writing for different audiences and different channels
• Experience working with influencers
• Experience with all social media channels, preferably as channel manager
• Performing arts experience preferred
Submit resume and cover letter with salary requirements to email@example.com. Look forward to hearing from you!