With all the tension in Charlotte and nationwide - racial riots, HB2, controversial debates in Washington - what's the best strategy for your organization as you try to be inclusive and communicate to a diverse audience? Pundits and consumers are divided on whether it's wise for companies to speak out on issues or remain neutral. And no matter what you decide, what do you say internally to employees who disagree? Come hear tips from a diverse panel about what communication strategies have worked, what lessons have been learned the hard way and what you should consider when your organization wrestles with these decisions.
Panelists will be:
Ken Aurichio, Sealed Air's executive director of corporate communications
Millette Granville, Food Lion's director of diversity and inclusion
Patricia (PJ) Johnson, Ciena Corporation's senior manager channel marketing and a Women@Ciena council member
Kimberly Kuo, Coca Cola's senior vice president for public affairs, communications and communities