From Research to Reality: COVID-19 Vaccine Communications

When: 5/26/2021 12:30 PM - 1:30 PM

After more than a year of dealing with the COVID-19 pandemic, there is a light at the end of the tunnel: vaccines. But not everyone is ready or willing to "take their shot," for a variety of reasons. Join us from 12:30 to 1:30 p.m. on Wednesday, May 26 for this critical conversation about taking research to reality when it comes to a potentially life-changing decision.

Research: We'll begin with special guests from Neimand Collaborative, which did comprehensive research and analysis into the perceptions of COVID-19 vaccine risks and rewards among North Carolinians. The Washington, D.C.-based social impact marketing firm then developed a messaging framework to help state and local health organizations with vaccine communications.

Reality: We'll then hear from Claire Simmons and Lauren Moskowitz from Atrium Health. This dynamic team has partnered for years on pediatric communications and marketing, but this year, they turned their talents to vaccine communications. They'll share how they turned the research into reality and what they're seeing about vaccine numbers in the Charlotte area.

This is a can't-miss opportunity to learn how to take research to reality, especially with a decision that asks us to weigh the risks and benefits.


List of Attendees

First Name Last Name Company Type Guest of
Kara Barner Atrium Health Guest
Hayley Beatty Atrium Health Guest
Stacy Bryant Partners Health Management Member
Cam Coley Charlotte Water Member
Charlie Crisp Bank of America Member
Erin Culbert Duke Energy Member
Melanie Davis Atrium Health Member
Erin DeWaters Retail Business Services Member
Danielle Doolen Sonic Automotive, Inc. Member
Susan Dosier DK Communications Group Member
Chris Duncan UNC Charlotte Continuing Education Member
Jennifer Frost Charlotte Water Member
Jennifer Gammage Gammage Communications LLC Member
Dee Grano Kelso Communications Member
Pam Granzin SCOR Member
Heather Hodge Atrium Health Member
Raymond Jones Media Ink Communications Member
Kathryn King Consolidated Nuclear Security Member
Dean Kruckeberg UNC Charlotte Member
Loán Lake Moishe House Member
Amanda Lea AE.Lea Communications Member
Jan Martin Domtar Corporation Member
Caitlin Mauk UNC Charlotte Member
Kevin McCarthy Kevin M. McCarthy: Public Relations Counsel Member
Ruth Moeller Bank of America Member
Chelsea Moss Atrium Health Guest
Hiroe Noonan SCOR Guest
Rachel Roe Queens University of Charlotte Member
Ashley Roseborough Moore & Van Allen Member
Caitlin Ryan Mower Agency Member
Catherine Scharf Atrium Health Member
Cynthia Shah-Khan Retail Business Services Member
Jolie Shifflet Atrium Health Member
Julie Smith ECS Southeast, LLP Member
Samantha Story Goodwill Industries of the Southern Piedmont Member
Melissa Tanferno Monarch Member
Philip Tate Philip Tate Strategic Communications Member
Chelsea Waddell INSP Member
Veronica Walker City of Columbia Guest
Leila Webster Kelso Communications Member
sid wood boingo graphics Guest

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