Trust At Work: Insights from the 2019 Edelman Trust Barometer
11:30 AM - 1:00 PM
As trust in media, government and business in general erodes, people are turning to that which they know and can control: the relationship with their employer. The 2019 Edelman Trust Barometer has revealed that "my employer" is now the most trusted institution a first in the study's 19-year history. With this elevated trust comes with new and high expectations: Today's employees expect their organizations to speak up on challenging and sensitive issues such as pay equity, discrimination, diversity and training for the jobs of tomorrow and take the lead on creating change instead of waiting for government to impose it. They also expect their employers to have a greater purpose in society beyond making money, and one in four prospective employees will flat out refuse to work for a company that fails to deliver meaningful societal impact. Employees also expect to contribute to that impact in their everyday jobs, be informed about what's going on at work, have a voice that is genuinely heard and be empowered to take action.
Yet employers are largely failing to meet these high expectations. The downstream effects are significant: Without a strong employer-employee relationship, external credibility and trust will suffer, as will recruiting and retention. Conversely, when employees do trust their employer, they are far more willing to advocate for their company, stay loyal and be strongly committed to their jobs and the customers they serve. In this environment, employers need to get comfortable with their role as the trusted partner in creating societal change. Tamara Rodman will share key insights from the study and four actions organizations can take to put trust to work.
Tamara Rodman leads Edelman's Chicago Employee Experience team. With 17 years experience in communications, culture and leadership development, Tamara helps clients accelerate transformation by designing experiences that shift employee mindsets and behaviors. She has a passion for helping leaders be the best versions of themselves and is a certified executive coach.
Tamara works with companies to adopt purpose-driven ways of working, enable executives to lead during times of transformation, and align employees' heads, hearts and hands to deliver strategic success. Her approach is rooted in data-driven workforce insights and informed by the role of trust in driving organizational performance. Tamara also architects communications infrastructure to reach employees in new and unexpected ways. She has led employee communications for several highly complex mergers, including Pfizer-Wyeth and Kraft Foods-Cadbury. Tamara is an L&D aficionado and has delivered high-impact leadership development programs for AstraZeneca, AbbVie, Wrigley and Edelman. Her experience spans a variety of industries, including retail, pharmaceuticals, healthcare, transportation, technology, consumer packaged goods, manufacturing and financial services. Tamara's work has earned top-tier industry recognition from the SABRE Awards, IABC Gold Quill, PRWeek and Nielsen Norman Group's Intranet Design Annual.
Tamara joined Edelman in 2006 from Whirlpool Corporation, where she managed the company's global intranet, developed internal publications and led numerous employee engagement programs. Prior to that, she was a reporter at the Herald-Palladium in St. Joseph, Mich. She graduated summa cum laude on full academic scholarship from Western Michigan University with a B.A. in public relations and a minor in Spanish. Tamara is a certified executive coach through UC Berkeley's Executive Coaching Institute at the Haas School of Business.