Events

When to Use Video and how to Begin Making Them Yourself - Steven Norris, Georgia Institute of Technology

When: 05/22/2019 11:30 AM - 1:00 PM
Where: Byron's South End

As humans, we are unique in our reliance on sight as our dominant sense. And data overwhelmingly shows us that video content engages users, increases conversions, and returns on investment in ways that no other for of media can. In 2018, 15 of our top 20 most engaging pieces of content contained videos (each with 100,000+ views). If you're not making videos you're behind the curve and if you're not learning how to make them yourself you're more than likely missing opportunities and spending more money than you should.  We'll show you videos that are creative and varied -- and how they rise above the rest of the clutter on social media. We will expand on our strategies to explain when incorporating video is the correct approach. We will focus on how to prepare to be on camera, quick tips on equipment and setup, and how to choose sound bites and b-roll - and how we do this on tight deadlines. You can do this, and we're going to talk about how to start!

Our May program is sponsored by the Dunhill Hotel.


List of Attendees

First Name Last Name Company Type Guest of
Natalie Alexander Cline Design Associates Member
Jayna Altman ALT + Co 2019 Lunch Package
Mike Andrea Guest
Irina Bakalenko UNC Charlotte Belk College of Business Guest Kirsten Khire
Adrienne Bennett Belk Guest
Mallory Benz Central Piedmont Community College Member
Shawna Berger Duke Energy Member
Margaret Beveridge Carolina School of Broadcasting Student
Louise Bhavnani Charlotte Water Member
Drew Bollea WCCB Guest
Emily Boykin The Creative Group Guest
Kedar Bryan Arrowpoint Capital Member
Lindsey Cable UNC-Chapel Hill Student
John Clemons Clemons Communications Member
Cam Coley Charlotte Water Guest
Davis Conway Spiracle Media Guest
Melanie Davis Atrium Health Member
Tenille Dellinger UNC Charlotte Member
Erin DeWaters Retail Business Services Member
Chris Duncan UNC Charlotte Continuing Education Member
Sam Finley UNC Charlotte Belk College of Business Guest Kirsten Khire
Kristin Fletcher Mower Guest
Jennifer Frost Charlotte Water Member
Amy George By George Communications 2019 Lunch Package
Sarah Gibson Myers Park UMC Guest
Lindsay Haynie Pivot PR Guest
Katie Heer Charlotte Water Guest cam coley
Ashley Hill Bank of America Guest Ferris Morrison
Julie Hinson Visit Cabarrus Member
Monica Hughes UNC Charlotte Belk College of Business Guest Kirsten Khire
Suzanne Jeffries Mecklenburg County Government 2019 Lunch Package
May Johnston Communities In Schools Member
Raymond Jones Media Ink Communications Member
Kirsten Khire, APR UNC Charlotte Belk College of Business 2019 Lunch Package
DEAN KRUCKEBERG UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE Member
Amanda Lea Atrium Health Member
Jean Leier I-77 Mobility Partners Member
Towanda Long Charlotte Pipe and Foundry 2019 Lunch Package
Heather Lumpp Mower Member
NiCole Lynch UNC Charlotte Member
Taylor Maness Student Student
Jan Martin Domtar Corporation Member
Caitlin Mauk UNC Charlotte Member
Simone McDowell The Housing Partnership Member
Tammie McGee Duke Energy Member
Ruth Moeller Bank of America Member
Kelsea Moore Northwood Office Guest Christina Thigpen
Ferris Morrison Bank of America Member
Melissa Nemec Social Ape Marketing Guest April Smith
Amy Nicholson Charlotte Water Guest cam coley
Todd Overpeck EnPro Learning System Member
Carley Paulsen The Creative Group Member
Lisa Perkins Vallen Member
Michael Persinger Independent Guest
Renee Rallos WFAE 90.7 FM Member
Anna Rich Social Ape Marketing Guest April Smith
Holly Richter Belk, Inc. Member
SUSAN RINK Rink Strategic Communications, LLC Member
Kathy Rummage Central Piedmont Community College Member
Caitlin Ryan Mower Member
Nathalie Santa Maria Monarch Member
Grace Satterfield The Creative Group Guest
Lauren Sawyer Freelance Consultant Guest
Madison Seale DK Communications Gruop Guest Susan Dosier
Cynthia Shah-Khan TVPRgirl Consulting Member
Paxton Shaw Social Ape Marketing Guest April Smith
Jolie Shifflet Atrium Health Member
April Smith Social Ape Marketing Guest
Julie Smith ECS Southeast, LLP 2019 Lunch Package
Peter Smolowitz Mower 2019 Lunch Package
Meagan Soffera TIAA 2019 Lunch Package
Jerrika Swartz Atrium Health Member
Melissa Tanferno Monarch Guest Natasha Suber
Philip Tate Luquire George Andrews (LGA) Member
Justin Taylor Goodwill Industries of the Southern Piedmont 2019 Lunch Package
Christina Thigpen Northwood Office Member
Justin Thompson Central Piedmont Community College Member
Madeline Toy Digital J2 Member
Rebecca Toy Consultant Member
Erica Villanueva Rack Room Shoes Member
Chelsea Waddell INSP Member
Leigh Wainwright ZAPATA Guest Lori Jackson
Melissa Warlick Central Piedmont Community College Member
Michael Weinstein Duke Energy Member
Annie Williams Central Piedmont Community College Member

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