When to Use Video and how to Begin Making Them Yourself - Steven Norris, Georgia Institute of Technology
When: 5/22/2019
11:30 AM - 1:00 PM
As humans, we are unique in our reliance on sight as our dominant sense. And data overwhelmingly shows us that video content engages users, increases conversions, and returns on investment in ways that no other for of media can. In 2018, 15 of our top 20 most engaging pieces of content contained videos (each with 100,000+ views). If you're not making videos you're behind the curve and if you're not learning how to make them yourself you're more than likely missing opportunities and spending more money than you should. We'll show you videos that are creative and varied -- and how they rise above the rest of the clutter on social media. We will expand on our strategies to explain when incorporating video is the correct approach. We will focus on how to prepare to be on camera, quick tips on equipment and setup, and how to choose sound bites and b-roll - and how we do this on tight deadlines. You can do this, and we're going to talk about how to start!
Our May program is sponsored by the Dunhill Hotel.
List of Attendees
First Name |
Last Name |
Company |
Type |
Guest of |
Natalie |
Alexander |
Cline Design Associates |
Member |
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Jayna |
Altman |
ALT + Co |
2019 Lunch Package |
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Mike |
Andrea |
|
Guest |
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Irina |
Bakalenko |
UNC Charlotte Belk College of Business |
Guest |
Kirsten Khire |
Adrienne |
Bennett |
Belk |
Guest |
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Mallory |
Benz |
Central Piedmont Community College |
Member |
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Shawna |
Berger |
Duke Energy |
Member |
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Margaret |
Beveridge |
Carolina School of Broadcasting |
Student |
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Louise |
Bhavnani |
Charlotte Water |
Member |
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Drew |
Bollea |
WCCB |
Guest |
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Emily |
Boykin |
The Creative Group |
Guest |
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Kedar |
Bryan |
Arrowpoint Capital |
Member |
|
Lindsey |
Cable |
UNC-Chapel Hill |
Student |
|
John |
Clemons |
Clemons Communications |
Member |
|
Cam |
Coley |
Charlotte Water |
Guest |
|
Davis |
Conway |
Spiracle Media |
Guest |
|
Melanie |
Davis |
Atrium Health |
Member |
|
Tenille |
Dellinger |
UNC Charlotte |
Member |
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Erin |
DeWaters |
Retail Business Services |
Member |
|
Chris |
Duncan |
UNC Charlotte Continuing Education |
Member |
|
Sam |
Finley |
UNC Charlotte Belk College of Business |
Guest |
Kirsten Khire |
Kristin |
Fletcher |
Mower |
Guest |
|
Jennifer |
Frost |
Charlotte Water |
Member |
|
Amy |
George |
By George Communications |
2019 Lunch Package |
|
Sarah |
Gibson |
Myers Park UMC |
Guest |
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Lindsay |
Haynie |
Pivot PR |
Guest |
|
Katie |
Heer |
Charlotte Water |
Guest |
cam coley |
Ashley |
Hill |
Bank of America |
Guest |
Ferris Morrison |
Julie |
Hinson |
Visit Cabarrus |
Member |
|
Monica |
Hughes |
UNC Charlotte Belk College of Business |
Guest |
Kirsten Khire |
Suzanne |
Jeffries |
Mecklenburg County Government |
2019 Lunch Package |
|
May |
Johnston |
Communities In Schools |
Member |
|
Raymond |
Jones |
Media Ink Communications |
Member |
|
Kirsten |
Khire, APR |
UNC Charlotte Belk College of Business |
2019 Lunch Package |
|
DEAN |
KRUCKEBERG |
UNIVERSITY OF NORTH CAROLINA AT CHARLOTTE |
Member |
|
Amanda |
Lea |
Atrium Health |
Member |
|
Jean |
Leier |
I-77 Mobility Partners |
Member |
|
Towanda |
Long |
Charlotte Pipe and Foundry |
2019 Lunch Package |
|
Heather |
Lumpp |
Mower |
Member |
|
NiCole |
Lynch |
UNC Charlotte |
Member |
|
Taylor |
Maness |
Student |
Student |
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Jan |
Martin |
Domtar Corporation |
Member |
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Caitlin |
Mauk |
UNC Charlotte |
Member |
|
Simone |
McDowell |
The Housing Partnership |
Member |
|
Tammie |
McGee |
Duke Energy |
Member |
|
Ruth |
Moeller |
Bank of America |
Member |
|
Kelsea |
Moore |
Northwood Office |
Guest |
Christina Thigpen |
Ferris |
Morrison |
Bank of America |
Member |
|
Melissa |
Nemec |
Social Ape Marketing |
Guest |
April Smith |
Amy |
Nicholson |
Charlotte Water |
Guest |
cam coley |
Todd |
Overpeck |
EnPro Learning System |
Member |
|
Carley |
Paulsen |
The Creative Group |
Member |
|
Lisa |
Perkins |
Vallen |
Member |
|
Michael |
Persinger |
Independent |
Guest |
|
Renee |
Rallos |
WFAE 90.7 FM |
Member |
|
Anna |
Rich |
Social Ape Marketing |
Guest |
April Smith |
Holly |
Richter |
Belk, Inc. |
Member |
|
SUSAN |
RINK |
Rink Strategic Communications, LLC |
Member |
|
Kathy |
Rummage |
Central Piedmont Community College |
Member |
|
Caitlin |
Ryan |
Mower |
Member |
|
Nathalie |
Santa Maria |
Monarch |
Member |
|
Grace |
Satterfield |
The Creative Group |
Guest |
|
Lauren |
Sawyer |
Freelance Consultant |
Guest |
|
Madison |
Seale |
DK Communications Gruop |
Guest |
Susan Dosier |
Cynthia |
Shah-Khan |
TVPRgirl Consulting |
Member |
|
Paxton |
Shaw |
Social Ape Marketing |
Guest |
April Smith |
Jolie |
Shifflet |
Atrium Health |
Member |
|
April |
Smith |
Social Ape Marketing |
Guest |
|
Julie |
Smith |
ECS Southeast, LLP |
2019 Lunch Package |
|
Peter |
Smolowitz |
Mower |
2019 Lunch Package |
|
Meagan |
Soffera |
TIAA |
2019 Lunch Package |
|
Jerrika |
Swartz |
Atrium Health |
Member |
|
Melissa |
Tanferno |
Monarch |
Guest |
Natasha Suber |
Philip |
Tate |
Luquire George Andrews (LGA) |
Member |
|
Justin |
Taylor |
Goodwill Industries of the Southern Piedmont |
2019 Lunch Package |
|
Christina |
Thigpen |
Northwood Office |
Member |
|
Justin |
Thompson |
Central Piedmont Community College |
Member |
|
Madeline |
Toy |
Digital J2 |
Member |
|
Rebecca |
Toy |
Consultant |
Member |
|
Erica |
Villanueva |
Rack Room Shoes |
Member |
|
Chelsea |
Waddell |
INSP |
Member |
|
Leigh |
Wainwright |
ZAPATA |
Guest |
Lori Jackson |
Melissa |
Warlick |
Central Piedmont Community College |
Member |
|
Michael |
Weinstein |
Duke Energy |
Member |
|
Annie |
Williams |
Central Piedmont Community College |
Member |
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