Annual Symposium in March to Feature Keynote Speakers from the World’s Biggest Brands

February, 2018

Morning Keynote - "Eternal" Communications
Jason Anthoine, APR shares his experience from the frontlines of corporate communications with global brands on subjects like how to turn a potential crisis around (Crock-Pot "This is Us"), how to activate employees as brand ambassadors, our role as brand storytellers and much more.
Jason has nearly 30 years' experience leading corporate communications for some of the world's biggest brands including GE, Mars, Siemens, NBC Universal, InterContinental Hotels Group and more. His most recent work was as Vice President of Corporate Communications for Newell Brands, a Fortune 500 company with more than 200 brands that are at the heart of life for hundreds of millions of consumers where they live, learn, work and play.

Lunch Keynote
Saptosa Foster will discuss the development of multicultural communications campaigns, which she has done for Google, the Oprah Winfrey Network, Fox Broadcasting Company and Warner Bros.
Saptosa is managing partner of the One/35 Agency, a strategic communications firm based in New York and Atlanta, and she has more than a decade of experience in public relations and media.

Panel Discussion - Mecklenburg County Ransomware Attack
  • Stephanie  Smith, IT Security Director, Mecklenburg County
  • Danny, Diehl, Public Information Director, Mecklenburg County
  • Dena R. Diorio, Mecklenburg County Manager
Breakout Sessions
  • Media Training for Communication Professionals (Eric Mower + Associates)
  • Readiness, Response and Recovery: How not-for-profit organizations communicate effectively before, during and after disaster situations (City of Charlotte, UNC Charlotte, Novant Health)
  • Cutting Through the Clutter: How effective community relations strategies grab our limited attention and stand out in a crowded space (Food Lion, Junior League of Charlotte, IKEA, City of Charlotte)
  • Change is Coming: How Charlotte employers successfully navigate change management through effective internal/employee communications (Snyder's-Lance, Charlotte Mecklenburg Schools, Atrium Health)
  • Social Media Outreach & Influence (Luguire George Andrews, AC&M, City of Charlotte)
  • Bouncing back from The Hack Attack: Mecklenburg County tells its story (Mecklenburg County)

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