PRSA Charlotte

The Lead |April 2022

2022 PRSA Communications Symposium
 
Our annual Communications Symposium is less than three weeks away! In addition to our stellar keynote presentations, we have an impressive lineup of communications leaders who are ready to share their expertise with our community. Take a look at the seven breakout sessions below and click below to view the full agenda.
  1. Cultivating Employee Communication & Connection: featuring Maren McGrane, Vice President, Culture & Strategic Initiatives, Sonic Automotive, Inc.
  2. Everyday Heroes: Addressing Taboo Subjects & Fundraising During a Pandemic: Featuring: Rachel Sutherland, CEO of Rachel Sutherland Communications
  3. The Power of Brand Journalism: Maximizing Your Story with Traditional Media and Brand Journalism Strategies: featuring Ashley Brown, Clinical Communications Senior Strategist, Atrium Health & Carly Wooten, Owner of Wooten PR
  4. Networking: It's Not About Getting a Job; It's About Getting Ahead: featuring Ray Jones, Principal of Media Ink Communications
  5. Practicing PR Across the Narratives: Race, Gender and Identity: featuring Karen Lindsey, PhD, Assistant Professor of Strategic Communication, Elon University
  6. Should Your Organization Start a Podcast? A Case Study of How An Engineering Firm Embraced Podcasting as an Internal and External Communication Tool: featuring Julie Smith, Marketing Communications Manager, Engineering Consulting Services(ECS) & Kristen Stegall, CEO & Podcast Producer, Novice Studios
  7. How to Effectively Leverage Your Time and Accomplishments: featuring Lauren Sweeney, Vice President of Business Development, Rise Up For You

It's APRil!

Is professional growth on your 'to-do' list? Do you want to show off your expertise? Are you wanting to deepen your knowledge and understanding of public relations?
 
If you answered "yes" to any of these, then April is the perfect month for you to explore getting your Accreditation in Public Relations (APR).
 
The APR credential demonstrates professional competence, expertise and the highest standards of excellence in the practice of public relations.
 
It can help you distinguish yourself by demonstrating mastery of the strategic communications practice and knowledge tested by the APR credential.
 
You can find out more information on PRSA Charlotte's website.

Timely Topics
 
Join us for a virtual Timely Topics discussion from 8 - 9 a.m. next Thursday, April 14. We'll be talking about return-to-office planning, how to support managers working with a hybrid workforce and what communications tools are available and what is working. Register here.

May 2022 DEI Lunch Program

Beyond your Spanish press release: Hispanic-Latino business leaders, media outlets and PR pros share best practices for reaching this key audience (presented by the PRSA Charlotte DEI Committee)
May 18, 2022
11:30 - 1:00 p.m.
Location TBD

The Hispanic-Latino community remains one of the fastest growing population segments in Charlotte and across the country. Yet, we may find it challenging to authentically communicate with these audiences. This program, hosted by the PRSA Charlotte DEI Committee, will connect us with business leaders, media outlets and PR professionals who are leading efforts to reach and serve the regional Hispanic-Latino community. Don't miss this important session to help you improve how and when you engage. Networking time will be offered before the panel discussion.

 

May Member Mixer 
 

Virtual events have been fun, but we are excited about reconnecting in person! Mark your calendar for a member mixer at VBGB on Wednesday, May 4, from 5 to 6:30 p.m. Members and guests are welcome. We hope to see you there! Register here. 
New Job Bank Promotional Opportunities

Hello PRSA members and friends! As you all know, how we recruit and hire talent has changed significantly during the pandemic, and now the competition for talent is greater than ever.

We're so glad to see members utilizing the PRSA Charlotte Job Bank for their talent acquisition needs. This year, we will be spending more time promoting this valuable resource through our communications channels and events, and we're pleased to be adding new opportunities to gain additional reach for your open positions through this platform.

Not only will these Job Bank upgrades drive more impressions from PR-minded individuals to your openings, but also more clicks through to the job board overall, and to our organization bringing new talent and connections to our membership. If you haven't see the Job Bank, please take a look there are some fantastic opportunities currently posted.

Starting June 1, the following will be the new cost structure and new available promotional opportunities available through the PRSA Charlotte Job Board.
  • Member post to the Job Bank: $50
  • Member post to all channels (website, social media, e-newsletter) : $100
  • Non-member post to the Job Bank: $150
  • Non-member post to all channels: $200
We're excited to be increasing the visibility of this valuable feature of our organization, and are excited to partner with you to help you find great talent for your open positions.

If you have any questions or feedback about the Job Bank, please feel free to reach out to me at sam.story@goodwillsp.org.

Member Spotlight
Megan Rivers, Director of Media and Influencer Relations at Novant Health

When did you start working in communications?
My first job out of college was working in news at CNN. It was only a year before I pivoted to communications. It's hard to believe that was over a decade ago!

What's your current role and what does a "typical" day look like for you?
My typical day includes a lot of issues management and crisis communications, cross-functional planning, messaging development, and overseeing specialists who are working hard to win share-of-voice in three different markets.

What is your favorite part of PR/marketing/communications?
Telling impactful stories.

Why are you a member of PRSA?
I am a forever student. I hope to learn from the experience of others and stay up-to-speed on the latest tools and best practices. I also hope to make some friends and expand my network along the way!

What is a fun fact about you, professionally or personally, that would surprise people?
I took a semester off of school to be a production fellow at The Late Show with David Letterman. An unexpected part of the job was serving as a prop in dangerous on-air sketches like a stuntman jumping over a line of interns on his motorcycle.

Membership

These members are celebrating PRSA membership anniversaries!


Jamie Banks  2 years
Scierra Naki Bratton  1 year
Asha Ellison  3 years
Andrew Fair  5 years
Natalie Rita Fath  9 years
Barry Finkelstein  18 years
Paola Andrea Garcia  1 year
Jennifer Howe  1 year
Brandon T. Hunter  1 year
Denada S. Jackson  7 years
Amanda Q. Kaufmann 1 year
Richard J. Lyke, APR  26 years
Anne-Marie McLeod  2 years
Lauren Elizabeth Nydish  1 year
Beverlee Sanders  1 year
Emily Alicia Swan  4 years
Jessie Tharrington  1 year
Donald Niles Upton  4 years

Membership Celebration

 
Space is limited. Please register here.

The Shout Outs!

Have a Shout Out to share with us?

Do you have great news to share? Did you get a promotion or change jobs? Did your team win an award, or did you win recognition for volunteer efforts? Let us know! Click here to share your great news with us, so we can consider featuring it here in the PRSA Charlotte newsletter or on social media. Learn more here.

Thank you to our 2022 Chapter Partners:

Gold Partner


Silver Partner
 
PRSA Charlotte
PO Box 35442
Charlotte, NC 28235
 
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