PRSA Charlotte

The Lead |July 2021

PRSA Network Events
We've rebranding the Connect Over Coffees and enhanced the benefits for you! See details below. And grab your ticket here.


PRSA Charlotte Public Affairs Network: Friday, July 30, at 8:30am
Register here.

PRSA Charlotte Member Spotlight
Moriah Angott, Digital Media Specialist, North Carolina Zoo

Moriah Angott graduated from Bowling Green State University with a Bachelor's in Film/Video Production. She is a content creator that thrives in teams and positions where she is active and working with her hands. She is committed to creating quality work with attention to detail, whether that be producing digital content for music festivals and The Travel Channel, an award-winning short film, or brand videos for non-profits. Learn more about Moriah:

When did you start working in communications?
For three years in college, I worked at the local PBS station, WBGU-TV, as a production assistant. My senior year I edited the 23rd season of the American Woodshop, our only nationally syndicated show. Since college, I've been doing videography, photography, editing, producing, and advertising work for various companies and clients. Most notably, I have worked with the digital departments at HGTV and Travel Channel as well as several music festivals including Bonnaroo. My specialty has been the digital space creating videos and telling stories for brands online. 

What's your current role and what does a "typical" day look like for you?
No day is typical at the Zoo! I'm responsible for maintaining the social media calendar, ad-buying on Facebook, filming and photographing around the park, and anything else that comes up. I work closely with our graphics team and the other sections around park every day to make sure we're capturing every story. Also answering emails. Lots of emails.

What is your favorite part of PR/marketing/communications?
I love being able to share stories with people. I went to film school because I believe that media can bridge gaps and foster empathy. I love that I'm able to continue that idea through my work sharing the Zoo's mission of conservation, education, and animal welfare. I also love the days when I get a chance to hang out with (and pet!) the rhinos.

Why are you a member of PRSA?
I feel that it's important to connect with peers because there is always so much to learn. I hope to never stop gaining knowledge and experience and working with other people is the best wat to grow.

Is there anything about you that would surprise people?
I grew up on an alpaca farm, and I'm very handy with power tools.

ICON 2021: Offering In-Person & Virtual Options This Year

If you can't join us in person for ICON 2021 in Orlando Oct. 17-19, there's an exciting option this year for you to attend the online ICON 2021 companion event. You'll experience valuable education programs, compelling conversations with colleagues and thought leaders, and fun networking activities -- without the expense or time commitment that travel requires.

The schedule is now available for this virtual program. It will kick off the week of Oct. 4 with breakout sessions, topical deep dive ICONversations, student-geared offerings and more! It'll continue through the week of Oct. 12 with timely skill- and knowledge-building content designed to inform and enlighten as you connect with friends and colleagues.

And the virtual program runs during the week of Oct.17-19 as registrants for the virtual program will access livestream delivery of the General Session keynote speakers, including award-winning broadcast journalist Yamiche Alcindor, the host of PBS's "Washington Week." Registrants will also be able to tune in to wrap-up discussions from the PRSA studio team following each day's general session.

But that's not all. Recorded virtual program content will be available, on demand, through the remainder of 2021, allowing you to learn at your convenience and derive the greatest value from your investment.

ICON 2021 virtual content will also be available to in-person ICON registrants as a bonus!
Saver Rates are now in effect for ICON 2021 registration -- sign up now to take advantage of these discounted rates!

People attending the in-person program can book their ICON 2021 hotel room at the Orlando World Center Marriott with special ICON 2021 group rates, exclusively available here.


FREE Monthly Webinars
PRSA members have access to a wide collection of online instructional videos, to further their skillsets in the public relations and communications communities. Each month, new webinars are presented live. Each is valued at $200, but as a PRSA member, you get access for FREE. Check out the complete lineup and register today!

Webinar Spotlight: See How To Cultivate Your Own Media Mavens

Learn how to mine your organization's in-house experts for media gold during this webinar, Uncovering Your Organization's Hidden Media Mavens: Plus, Convince Them It's Worth It. Taking place July 13 at 1 p.m. EDT, this program will address the best ways to build effective media relationships. See how to uncover the hidden voices who can help you drive new volume and enhance your organization's reputation.

Presented by the Health Academy Section. Open to all PRSA members. Register here.

Check out all these upcoming opportunities designed to keep your communications perspectives fresh and on point:


July 15: Comms 2.0 for Business 4.0: Shifting from Firefighting to Futuring: Explore the future of communications, with real evidence about how people will consume information three to five years from now, and what that means to us as comms and PR leaders. Presented by Ray Day, vice chair, Stagwell.

Aug. 12: Future Trends of PR and Communications: Explore what's around the corner for PR and communications professionals in 2022 as well as the years ahead. Presented by Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules.

Aug. 17: How to Write for Nonreaders: See how to pull readers into your messages, and reach skimmers and flippers. Presented by Ann Wylie, president, Wylie Communications.

Aug. 19: PR Writing Hacks: Supercharge Your PR Writing for Better Results: Sharpen the core writing skills required for social media posts, news releases, blog posts, speeches, media pitches and any other PR document. Presented by Michael Smart, principal, MichaelSMARTPR.

Sept. 2: Navigating the New Normal of Communications in the '20s ... and Beyond: Discover best practices for keeping up with the ever-changing news cycle and demand for content. Presented by Lisa Arledge Powell, president, MediaSource.

Did you know? PRSA members can enjoy all webinars at no charge. Members with the APR credential can earn CEUs for taking many of these webinars.

Member Benefits

Newest Addition to Member Discount Program
Ace Hardware has just joined the lineup of leading companies that offer special discount opportunities to PRSA members. Other participants include Constant Contact, 4imprint, 1-800-Flowers, Adobe, Office Depot, Batteries+Bulbs, and many more. Explore all of your valuable saving opportunities here.

Check out the wide assortment of discounts available at the PRSA Member Savings Center.

Voices 4 Everyone

To help communicators address misinformation, civility, diversity & inclusion, and civic engagement, PRSA created the resource-rich forum Voices4Everyone. Learn more about the new initiative here. When sharing about this program on social media please use hashtag #voices4everyone.

Diversity & Inclusion

PRSA Panel Provides Best Practices for Inclusive Communications Year-Round
By: Loán Lake, PRSA Charlotte D&I Committee Member

As the world takes a closer look at its conscious and unconscious biases, public relations practitioners and communicators as a whole are playing a more prominent role in shaping the language of their clients and employers.

Last October, PRSA Charlotte Members Nathalie Santa Maria, APR; Natalia Flores, APR; and Loán Lake joined UNC Charlotte's Matthew French as panelists at PRSA ICON 2020 to share best practices on how to communicate inclusively. Their presentation, Humanizing Communications: How To Create Thoughtful and Inclusive Narratives, addressed ways to incorporate appropriate language and imagery with a human lens in public relations campaigns. The group also presented at the 2021 PRSA Charlotte Communications Symposium in April and concluded with a live webinar on to ensure that the message was widespread. The presentation focuses on developing strategies for person-first communications to multicultural, LGBTQ+ and economically disenfranchised communities.

Key takeaways from the presentation:

• Amplify diverse voices in stories and recognize how unconscious biases toward underrepresented individuals affect our work as communicators.
• Recognize commonly accepted terminology to ensure that communication is inclusive and learn best practices for effectively incorporating inclusive imagery into communications efforts.
• Identify how to help reduce bias in media coverage of key underrepresented communities and prevent perpetuating old stereotypes.

Tips for using inclusive language:

• Do a gut check for your bias; words matter so be intentional
• Ensure that different voices are represented
• Be an ally; speak up
• Know your audience
• Be empathetic and respectful
• Use person-first language
• Avoid stereotypes
• When referring to persons who identify with the Lesbian, Gay, Bisexual, Trans* and Queer+ community, the best acronym is "LGBTQ+".
• Be aware of gendered language. Refrain from using "he" or "she" and use gender neutral language like "they" or the person's name; instead, consider non-binary vs. gender nonconforming language.
• Be aware that "Queer" is now commonly used among Millennials and Gen Z as an identity, but older generations may see it is a negative term.
• Avoid gendering products (for example, dolls for girls and trucks for boys).

Welcome to PRSA Charlotte!

Welcome to new members: Lisa H. Stryker, Samantha Rego, Karly Bynum, Colette Gelman, Katie Liebman, Erin McNeely and Valentina Rojas.

Kudos & Congratulations!

Congratulations to SCOR! The organization was notified that their Good Life SCOR entry in the Gartner Communications Awards 2021 has been chosen as a finalist in the Excellence in Employee Engagement category. Good Life SCOR is a mobile health and wellness engagement app developed by ReMark which was piloted by SCOR employees in the U.S. and Canada during 2020. The app gathers activity data which is passed to SCOR's Biological Age Model algorithm to calculate biological age reduction. Lower biological age is positively correlated to longer lifespan. The SCOR entry was one of more than 400 entries this year, which means competition was incredibly high. Great job SCOR Life U.S. Marketing and Communications Team!

Have a Shout Out to share with us?
Do you have great news to share? Did you get a promotion or change jobs? Did your team win an award, or did you win recognition for volunteer efforts? Let us know! Click here to share your great news with us, so we can consider featuring it here in the PRSA Charlotte newsletter or on social media. Learn more here.

News You Can Use

Are you looking for a new job?
Please check out the PRSA Charlotte Job Bank. Open to opportunities outside of Charlotte? You can review communication roles throughout the country here.

Thank you to our 2021 Chapter Partner:

Silver Partner
PRSA Charlotte
PO Box 35442
Charlotte, NC 28235
Stay connected!
Email Us
Visit us on LinkedIn Visit us on Instagram