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Specialist, Communications

Company: Food Lion
Location: Salisbury, N.C.
Job Type: Full Time
Date Available: 5/16/2021

The purpose of this role to identify and develop creative, innovative ways to bring the communications strategy to life by telling the story of Food Lion’s brand, strategy and culture to internal and external audiences. This role contributes significantly to the work of the communications department by being a client-connected communicator and strategic storyteller who proactively sources news from assigned business areas and determines the best methods and channels to communicate business initiatives and programs that promote and protect Food Lion’s reputation.

Duties and Responsibilities:

• Serve as client-connected communicator to assigned clients, providing insight and counsel as thought partner; proactively source stories to be featured on various internal and external communications channels (intranet, newsletters, e-boards, press releases, social media, etc.); act as strategic storyteller and determine the best way to share business wins with appropriate stakeholder audience to connect them to company strategy
• Support timely dissemination of information to multiple audiences via creation and execution of communications plans; develop articles, Q&As, talking points, memos, video scripts, press releases, social posts and related collateral for multiple channels (intranet, email, e-boards, newsletters, huddles, social media, etc.); collaborate with multiple stakeholders/business partners across assigned functional areas.
• Develop, manage and execute multiple strategic communications plans that are aligned to communications strategies and outline objectives, key messages, audience, tactics and measurement; evaluate results and determine what worked well and why, as well as what can be improved in the future for increased results
• Participate in weekly editorial meetings, pitching stories and recommending best channel for content delivery to connect stakeholder audience to company brand, strategy and culture
• Collaborate with internal business partners as needed to support the planning and execution of special projects and special events to support associate engagement
• Assist in executing the day-to-day tactics of the communications strategy and other duties as assigned to support the Communications function


Basic Qualifications:

• Bachelor’s degree in Communications, Journalism, Public Relations, English, Marketing or related field
• Minimum 5 years in corporate communications, internal communications or public relations role supporting multiple clients, developing and executing strategic communications plans and tracking results
• Strong oral and written communication skills, with demonstrated mastery of AP Style; ability to understand target audiences and translate complex concepts into clear and concise messages
• Ability to devise innovative ways to communicate, while aligning with goals and objectives
• Ability to determine and track metrics to measure effectiveness of communications plan against intended outcomes and business objectives
• Flexible, collaborative, deadline driven
• Strong sense of urgency with the ability to multitask effectively to bring projects to a successful closure in a fast-paced environment
• Experience working with senior leaders, influencing cross-functional teams across multiple departments
• Ability to maintain confidentiality

Preferred Qualifications:

• Experience in Fortune 100 companies working on corporate communications or internal communications or public relations team

How To Apply*E02F2A2F40CFE8A7 

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