Vidant Health is currently sourcing for a Social Media Specialist. The Social Media Specialist is a relationship builder and versatile communicator who is excellence driven, focused on solutions and is passionate about high-quality outcomes. The Social Media Specialist is a seasoned strategist, creative thinker and storyteller. Understanding the value of communications, this team member effectively tells the overarching Vidant Health story in a compelling way that drives engagement, awareness and change among different stakeholders.
Generates high quality, engaging digital content that drives conversions through the creation of targeted, multi-media content from concept to execution for all platforms and audiences.
Translates complex ideas and topics for internal and external audiences in relatable ways.
Works in partnership and collaboration with leadership and team members to mine, gather, write, edit and strategically promote accurate and timely content to internal and external audiences; interacts regularly with team members, clinicians, researchers, providers and administrators.
Ability to develop content across traditional and digital platforms.
Plans and develops video content of all formats (words, videos, presentations/webinars, audio and images); oversees style, brand standards and appearance across online content channels.
Creates, manages, organizes and coordinates a social media content production calendar, increasing digital engagement.
Researches and understands audiences and uses this information to repurpose and target content accordingly across specific social media platforms (including but not limited to: Facebook, Twitter, Instagram, YouTube, Pinterest).
Serves as a reliable point-of-contact for social media content contributors and managers across Vidant Health.
Assists in generating and maintaining content on the external website and helps perform web content updates as needed; performs quality and brand standard checks on all content and keeps content timely and consistent.
Bachelor's degree in Journalism,English, Communications or Public Relations
Three to four years of professionalexperience required. Current or recent (within last six months) experience in asocial media role
Proven results in developing andimplementing digital communications
Exemplary communication skills(written and verbal), with experience in editorial judgment, branded contentunderstanding, experience and technical skills
Working knowledge of marketdynamics, current marketing/communications principles, digital, social andtraditional formats required
Experience working with websitecontent management systems
Creative mindset to problem solvingand communication tactics. Strong interpersonal skills and demonstrated abilityto work in and support a matrix relationship with dual (system and care site)accountability. Practical knowledge of AP style
How To Apply
Please submit your resume to firstname.lastname@example.org