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PR & Communications Manager

Company: Goodwill Industries of the Southern Piedmont
Location: Charlotte
Job Type: Full Time
Date Available: 5/4/2021

If you’re a creative, driven PR professional who loves telling stories on different topics every day, this is the role for you. On any given day you could be creating content and pitching stories on topics such as sustainability, employment, fashion, business innovation, and social issues.


The Public Relations & Communications Manager should be a strategic thinker and leader with a heart for people and a special affinity for media relations, copyediting and storytelling. This is a highly collaborative position embedded in an ambitious Marketing & Communications team who work together to break through the noise and elevate the good work being done at our Goodwill. This team recognizes and embraces the responsibility that comes with sharing the personal journeys of people Goodwill serves through job training and employment services.


This position requires a proven ability to form relationships, as you will serve as a trusted counselor and partner to the Director of Marketing & Communications and organization leadership on brand reputation and crisis communication, and support organization-wide initiatives to help create a sense of connectedness and belonging for nearly 1,000 team members in the region.



Maintains media lists, schedules media interviews, organizes media tours, drafts press releases, drafts talking points, monitors media coverage and proactively manages editorial calendars to pitch and publicize Goodwill news. 


Executes the organization’s brand journalism, storytelling and content marketing efforts. Serves as the primary editorial writer for website, annual report, newsletters, video, and other channels as needed. Gathers and generates content for internal and external communications as needed, and oversees content creation by the Marketing & Communications Specialist.


Identifies and develops testimonials from Goodwill training program participants to assist in communication of the organization’s mission.


Maintains editorial standards for the organization. Serves as a primary copyeditor for all external and internal communications, and verifies all content is consistent with brand and editorial standards, AP style and key messages. Reviews and edits communications that come through the department.


Executes the internal communications strategy to support organization-wide initiatives. Updates the internal communications plan, convenes the cross-functional internal communications team and seeks opportunities to improve information sharing to team members with support from the Marketing & Communications Specialist.


Manages the quality, reach and content of key internal communication channels including team member newsletter, e-newsletters, intranet, text messaging, and digital screens. Supports message development and management of quarterly all-team member meetings.


Supports the Marketing & Communications Director with crisis communications management including media monitoring, brand risk assessment, development of necessary communications materials and management of the organization’s crisis communications manual. Serves as a member of the Crisis Communications Team, advising key organization leaders in potential or existing communication or brand crises.


Partners with key stakeholders groups across different functional areas to provide support and counsel on messaging and positioning to ensure communications are compelling, aligned to organizational goals and engage key audiences, internal and external.


Partners with digital marketing team members on influencer/spokesperson relationships including editorial content, guest bloggers, editorial calendar and identifying new partnership opportunities. 


Assists with the development and execution of marketing plans for donation drives, store openings, trade shows, special sales, job fairs and other events. Coordinates and measures the public relations efforts or campaigns supporting special events.


Researches and stays abreast of traditional and online media pitch opportunities, and communicates Goodwill’s mission/message through managing media relationships across the region.


Develops quarterly PR and social media highlights reports and sends to Director, Marketing & Communications for distribution.


Identifies ongoing opportunities to strengthen the success story testimonial program. Oversees development of success stories.


Manages the development of public relations materials and communications content.


Assists in the research and development of marketing campaigns. 

EDUCATION and/or EXPERIENCEBachelor's degree (B. A.) from four-year college or university in Marketing, Communications, Journalism or Public Relations and four to five years of professional work experience in marketing, communications, public relations or related activities including at least two years’ experience in writing press releases and articles using AP Style; or the equivalent combination of education and experience.


Valid Driver's License (Class C), car insurance and reliable automobile required. 

How To Apply

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