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PR Account Director

Company: LGA
Location: Charlotte, NC
Job Type: Full Time
Date Available: 2/1/2020

LGA, one of Charlotte's leading integrated marketing firms, is looking for an experienced PR pro who can develop strategic programs, drive creative thinking and apply a mix of traditional and non-traditional skills to serve a diverse range of clients. The ideal candidate will have a track record of building strong external relationships and exceeding client expectations while also managing resources to ensure agency profitability. Prior experience working with or for a PR/communications agency is a must, along with a positive attitude, spirit of collaboration and commitment to continuous learning.

What You’ll Do:

  • Maintain positive client relationships by addressing their needs and identifying opportunities to help achieve theirbusiness goals.
  • Develop and execute earned media and other visibility programs, often in collaboration with counterparts from creative, digital, content and other communications disciplines.
  • Identify and maintain relationships with key targeted media, bloggers and other influencers.
  • Stay abreast of client industries, issues and trends to develop sound, informed PR recommendations.
  • Develop methodologies for measuring and reporting on the effectiveness of agency campaigns that align with clients’ business goals.
  • Develop and manage account budgets to maximize client value while delivering reasonable returns to the agency.
  • May supervise junior-level staff.
 

 

Qualifications

  • Minimum 10 years of prior full-time public relations experience, preferably in an agency setting.
 
  • Demonstrated knowledge of traditional, social and media, with an emphasis on what makes a good story and how to achieve visibility for agency clients.
 
  • Strong organizational, project and time management skills with a high level of attention to detail and resourcefulness.
 
  • Account management experience, including plan development, managing timelines and overseeing budgets.
 
  • Familiarity and/or hands-on experience with PR management software platforms such as Cision, Meltwater or Critical Mention,database tools such as Lexis/Nexis, and existing and emerging social media platforms and analytics tools.

 

How To Apply

This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement witha growing company. To apply, please submit your cover letter, resume and writing or work samples by visiting https://thinklga.com/careers/pr-account-director/.

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