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Marketing & Events Specialist

Company: Ronald McDonald House Charities of Greater Charlotte
Location: Charlotte, NC
Job Type: Full Time
Date Available: 1/31/2022

The Marketing and Events Specialist, under the supervision of the Director of Marketing and Communications, will build awareness, both internally and externally, for the Ronald McDonald House Charities of Greater Charlotte mission of keeping families close by using a variety of communications tools/platforms. This position will also provide event support for RMHC of GC’s signature events such as, but not limited to, Jerseys & Jewels. 

Essential Functions: 

Marketing and Communications

  • Support communication strategies
  • Create innovative marketing campaign content, outside of general fundraising initiatives, as part of annual marketing strategy.
  • Work with Operations/Hospitality staff to identify families for stories, videos, speaking engagements, etc.
  • Work with Volunteer Manager to identify volunteers for stories, videos, speaking engagements, etc.
  • Social Media
  • Work with Dir. of Marketing and Communications on annual social media calendar.
  • Create brand focused visuals by using Canva, Adobe Illustrator, etc.
  • Take pictures of donors, volunteers and staff where needed for social posts.
  • Use Hootsuite (or other scheduling tool) to effectively plan and promote events, RMHC of GC brand, and fundraising efforts.
  • Newsletter
  • Work with Dir. of Marketing and Communications on annual newsletter calendar.
  • Edit/create content for monthly newsletters (collaborate with other departments where needed).
  • Website Technical Support
  • Timely update RMHC of GC website.
  • Research and follow SEO trends/etc.
  • Work with website hosting company when needed.
  • Brand Coordinator
  • Work with Dir. of Marketing and Communications to make sure the RMHC of GC brand is represented appropriately both internal and external.
  • Update RMHC of GC Collateral (Business Cards, Thank You Cards, Birthday Cards, Etc.)
  • Work with printing company when needed.
  • Other
  • Help coordinate house tours and other speaking engagements with the Dir. of Marketing and Communications and Community Ambassadors.
    • Help coordinate photo/video shoots at the House and at events.

    Event Logistics

    • Support the Dir. of Marketing and Communications for all RMHC of GC events and signature events (i.e. Jerseys & Jewels).
    • Complete event related tasks, as directed by Director of Marketing and Communications, such guest/participant communication creation/distribution, serve as a vendor liaison, set up/break down and other event logistics.

    Community Engagement

    • Third-Party Events:
    • Support third-party events and opportunities benefiting RMHC of GC.
    • Promote events accordingly on social, website, etc.
    • Pop Tab Program
    • Maintain Pop Tab donation lists and communicate with donors on a regular basis (create a communication/stewardship plan).
    • Orchestrate annual Pop Tab Pandemonium event (May/June timeframe).
    • Work with partners, like United Scrap Metal, on annual Recycle with RMHC event (October timeframe).
    • Promote program through RMHC of GC communications mediums.
    • Wish List
    • Help maintain Amazon Wish List donations list by direction of the Operations Department.
    • Serve as contact for Wish List donations questions, etc.

    Additional Responsibilities

    • Perform other related and assigned duties as necessary.
    • Seek opportunities for professional growth and development.

Qualifications

  • Bachelor’s Degree.
  • At least 2 years’ experience in a marketing, communications, events, or public relations role.
  • Experience in a non-profit environment a plus.

How To Apply

To apply, please send cover letter and resume to Kristin Young at kristin@rmhclt.org

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