Marketing Communications Specialist
Company: Charlotte Mecklenburg Library
Location: Charlotte, NC
Job Type: Full Time
Date Available: 2/4/2019
Marketing & Communications SpecialistFocus: Organizational and Internal Communications, Storytelling (Programs & Services, Internal Communications, PR, and Social Media) Develop, implement and manage organization-focused programs to drive greater relevance, engagement and grow external communities. Increase community awareness of programs and activities, and impact of the Library’s locations, services and programs.
Manage internal communications to include Lee’s Three Things, FOREWORD culture communications materials as well as other related items defined by CEO, HR Leader and Marketing LeaderDevelop stories of impact and correlating content for editorial themes (2x each month).
Manage earned media relationships with monthly content, pitch stories of impact to generate additional coverage.
Manage earned media relationships – Spectrum, Charlotte Today, Charlotte Smartypants, Charlotte Parent, blogs, etc.Responsible to promote Tier II system-wide programs including organizational communications of Library branch renovations/closings, as well system-wide departments including RSCR, Job Help Center, Circulation, Volunteers, etc. Manage communications about Library hours of operation, including holidays, hours changes, inclement weather, etc.
Manage communications about Library facilities projects such as closures, renovations, emergencies, etc.
Manage share-of-voice reporting.
Lead and manage social media efforts to increase followers and engagements – includes social team and platforms (Facebook, Twitter Instagram, LinkedIn, Flickr, YouTube, Pinterest).
Assist with strategy and planning and evaluating new opportunities to leverage social/sharing channels and/or tools to meet the Library’s and Foundation’s goals.
Develop benchmarking and measurement program to quantify the effectiveness of the Library and Foundation’s social media program and key initiatives, as well as the Library’s sentiment and customer perceptions.
Maintain and ensure social media calendar aligns and is guided by editorial content calendar.
Collaborate with administrative assistant on Board-related communications (appointments, public meeting notices, photo shoots, etc.).
Collaborates with Foundation and Community Partnerships on projects, as requested.
Participates in local, state and national professional organizations.
Reports to Marketing Leader.
EducationBachelor’s degree in related field of public relations, communications, English or marketing.Knowledge/Skills:Knowledge of public relations (minimum 3-years experience)Knowledge of public and media relations, and crisis communications Skill in writing for multiple formats
Knowledge of social media trends and best practices
Knowledge of marketing
Knowledge/skill with the following software: Microsoft office products (including Office 365, Word, Excel, Publisher, etc.), Adobe Creative Suite (Acrobat Professional, Adobe Cloud, Photoshop, etc.), media monitoring, social media publishing, etc.
Characteristics (soft skills):Adaptable Highly organized, ability to multi-task
Work to meet deadlines
Excellent writer and storytellerThinking critically to find solutions
Can shift from tactical to strategic as needed
How To Apply
Visit the 'Work for the Library' link at Charlotte Mecklenburg Library cmlibrary.org or go direct to Mecklenburg County HR site and choose the Public Information Specialist position https://jobs92.mecklenburgcountync.gov/psc/XTERNAL/EMPLOYEE/HRMS/c/HRS_HRAM_FL.HRS_CG_SEARCH_FL.GBL?FOCUS=Applicant&FolderPath=PORTAL_ROOT_OBJECT.HC_HRS_CG_SEARCH_FL_GBL2&IsFolder=false&IgnoreParamTempl=FolderPath%2cIsFolder&