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Marketing & Communications Manager

Company: Charlotte Bilingual Preschool
Location: Charlotte, NC
Salary Range: $50-60K
Job Type: Full Time
Date Available: 5/5/2022

  • Supports the organization’s mission and strategic growth by designing and executing an annual comprehensive marketing and communications plan that reflects deep understanding of CltBP’s community and values
  • Builds awareness and engagement with CltBP’s comunidad by using email to broadcast CltBP news and seek feedback on important issues
  • Increases CltBP’s visibility and position as an education leader by writing and distributing press releases, building relationships with media outlets and journalists, and leveraging endorsements
  • With the CltBP Leadership Team, develops consistent internal and external messaging aligned with CltBP’s brand, mission, and values
  • Uses the CltBP dual language website as a communications hub, creating and managing high-value content and designing two-way communication activities that build meaningful relationships with website visitors
  • Designs high-quality bilingual print and digital materials that promote CltBP student achievement, enrollment opportunities, community events, family resources, fundraising events, and more
  • Grows engagement on social media to increase followers’ affinity with the organization
  • Captures and edits high-quality photographs, including candid and staged images, for print, web, email, and social media use
  • Analyzes and reports on data that enables the Advancement Team and CltBP Leadership to understand which marketing and communications tools are working most effectively
  • Prepares CltBP team members, select family members, and Board members to interact authentically and constructively with the media

Qualifications

  • Bilingual - Spanish/English with high-level writing, speaking, and proofreading skills in both languages; must be able to accurately and effectively translate materials across the enterprise;
  • Bachelor’s degree
  • 4+ years professional experience in marketing, communications, and/or public relations
  • Proficient with graphic design software, such as Adobe Creative Suite
  • Proficient with WordPress, HTML, CSS, and SEO leading practices
  • Very knowledgeable about current communications platforms and tools, including digital media and social media
  • Demonstrates effective organizational and time-management skills
  • Demonstrates cultural competency and sensitivity
  • Passionate about early childhood education, economic mobility, and immigrant communities
  • Proficient in Microsoft Office including experience using Excel to analyze data
  • Experience with Bloomerang or other donor CRMs is a plus

How To Apply

This is a full-time, year-round, exempt position. Salary Range: $50-60K. Direct all inquiries, nominations, and applications to hr@bilingualpreschool.org with subject line “Marketing and Communications Manager.”  To be considered, you must include a resume and a compelling one-page cover letter explaining your interest and why you are a good fit for the role. Please indicate where you learned of the opportunity.

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