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Marketing Communications Manager

Company: National Gypsum
Location: Charlotte, NC
Job Type: Full Time
Date Available: 11/1/2019

JOB SUMMARY

Create and implement marketing tools and communication plans that drive engagement within the Company’s key market segments.  Foster lead generation and support/promote National Gypsum’s image and leadership position in the industry. Manage content production for a variety of media platforms from initial concept and strategy through measurement and reporting.

This person has professional experience in both B2B and B2C marketing communications and is proficient with project management, public relations, brand management, lead generation, collateral development and digital marketing. The ideal candidate is an excellent written and verbal communicator, self-starter and capable of working both independently and in a collaborative team environment.


MAJOR JOB RESPONSIBILITIES AND ACTIVITIES (not all inclusive)

• Collaborate with business unit managers and product managers in the planning, creation, activation, maintenance and analysis of all product and technical materials for use by field sales and customers, including, but not limited to, literature, promotional collateral, signage, POP, etc.
• Plan, develop and execute creative strategies and themes for sales promotion programs that effectively achieve sales and marketing goals and objectives.
• Identify tasks needed to complete a marketing campaign, and then strategically evaluate and engage the appropriate team members or outside vendors (graphic designers, writers, etc.) needed to complete the project.
• Establish, monitor and maintain project budgets that support marketing communications activities and resources.
• Manage outside resources to develop the content and creation of multiple e-newsletters, including Technical Marketing’s monthly On Board e-newsletter, DEXcells’s Above Board quarterly e-newsletter and NGC Testing Services’ quarterly e-newsletter.
• Initiate the creative ideas and purchasing activities for advertising specialty collateral materials used to support and promote the various product lines.
• Plan and create product and personnel publicity opportunities for trade and electronic publications.
• Manage the procurement of recognition awards – Baker trophies, pinnacle rings, award plaques and others as requested.
• Coordinate and manage Marketing’s social media activities.
• Other duties as required by the Marketing Department or others


PROBLEM SOLVING

• Provide creative ideas and leadership in developing marketing solutions that motivate and promote National Gypsum’s products and services to the highest quality standards.
• Demonstrate managerial abilities in employing and supervising outside resources such as copy- writers, graphic designers, photographers, illustrators, etc., maintaining the highest standards of quality while maintaining budgets within guidelines.  Provide strong marketing direction and clearly defined objectives.
• Establish good working relationships with internal customers in achieving all goals and objectives.

Qualifications

 

QUALIFICATIONS

 

• Bachelor’sDegree with major in Communications Arts (i.e., Journalism, Advertising, PublicRelations).

• Minor inMarketing and/or Business Administration preferred.

• Minimum5-7 years of experience within the advertising/marketing communicationsdepartment of a major manufacturer or advertising agency involved in bothbusiness-to-business and business-to-consumer advertising/sales promotion.

• Excellentwriting and editing skills.

• Proficientin all Microsoft Office Suite products.

• High levelof experience, knowledge and understanding of social media.

• Aself-starter with a high degree of organizational, project management andcreative skills.  Has an eye for designwith copywriting, editing and graphic arts know-how.  Position requires the ability to work wellwith a diverse group of individuals while professionally handling multipletasks and respective deadlines.

• Limitedtravel required.

How To Apply

Please apply at:  www.nationalgypsum.com

The Company is an Equal Opportunity Employer.  Employment contingent upon successful completion of background investigation.  Pre-employment drug screening is required.  The Company participates in E-Verify.  E-Verify is an internet-based system that compares information from an employee’s Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.  www.dhs.gov/e-verify.

The above information on this description has been designated to indicate the general nature and level of work.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of an associate assigned to this position.  The company enforces a tobacco-free policy at all its locations.

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