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Director, Digital Communication & Media Relations

Company: Queens University of Charlotte
Location: Charlotte, NC
Job Type: Full Time
Date Available: 3/1/2020

This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked.

Essential Duties and Responsibilities

•    Develop and execute media and public relations plans to maximize major University events and initiatives (e.g., enrollment campaigns, major gifts, critical new hires, building grand openings, etc.)

•    Maintain media contacts with local, regional and national outlets

•    Identify and develop feature pitches around university stories that will appeal to the media and result in marquee coverage

•    Lead and execute the crisis communication plan in coordination with the emergency operations team

•    Refine and execute the thought leadership initiative, positioning staff and faculty who are experts in their fields in the local, regional and national media, and orchestrating media training and coaching for experts and speakers as needed

•    Respond to and manage all media inquiries

•    Manage flow (content, writing, approvals, and distribution) of news releases and event advisories

•    Maintain all university media relations materials, such as fact sheets, backgrounders, leadership bios, etc.

•    Track and maintain clips and media coverage for analysis and benchmarking

•    Coordinate with the Royals Athletics public information officer and other campus communicators as needed

•    Contribute written content to that is fresh, timely, strategic and compelling

•    Update and maintain other website content as needed

•    Lead and execute an internal communication plan to share good news with faculty, staff and students from the president and senior leadership

•    Create and manage plans to get all critical messages to key internal groups

•    Develop executive presentations for the president 

•    Stay apprised of trends in higher education; send weekly digest to key campus partners highlighting higher education news and trends

•    Manage plans and protocols around severe weather


Experience, Knowledge and Skills Required

•    Requires bachelor’s degree in related field or equivalent combination of education and experience

•    Proven success in media relations with a fearless approach to finding and pitching great story ideas 

•    5-7 years of public relations experience including media relations and writing

•    Outstanding internal and external communication customer service skills

•    Must enjoy juggling multiple projects for multiple clients at any given time; this is not a linear job with one task after another

•    Ability to work in a dynamic team environment under deadlines

•    Excellent interpersonal, oral and written communication, organization and leadership skills

•    Demonstrated planning and organizational skills, including proven expertise in follow-up and follow-through to complete projects both large and small in scope within established time frames

•    Proven ability to think quickly and determine creative solutions to a variety of unexpected challenges

•    Proven ability to quickly establish and maintain rapport with diverse populations

•    Knowledgeable of all Microsoft Office products

•    Ability to learn Web content management and project management software

Physical Requirements (with or without reasonable accommodation)

•    Visual Abilities:  Read reports, create presentations and use a computer system.

•    Hearing:   Hear well enough to communicate with co-workers, vendors, and students.

•    Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems.

•    Mobility:  Open files and operate office machines; move between departments and attend meetings across campus.

•    Talking:  Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly.

•    Lifting, Pulling, Pushing: Exert up to 30 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

•    Cognitive/Emotional: Ability to critically think and concentrate. Must be able to respond quickly to changes in conditions – 75‐100% of the time.


Work Conditions

•    Work in office environment, involving contact with faculty, staff, students, service providers and vendors.

•    Work has deadlines, multiple interruptions, high volume and may be stressful at times.

•    Occasional night or weekend work is required to accomplish objectives of the position.

How To Apply

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