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Digital Media Specialist

Company: Partners Health Management
Location: Gastonia, Elkin or Hickory NC
Job Type: Full Time
Date Available: 12/1/2020

The Digital Media Specialist is a member of the Marketing and Communications Team and will understand company goals and strategy, develop unique and quality content and execute social media and digital solutions that support business objectives and engage our members, families, providers and stakeholders.

 Role and Responsibilities:

  • Manage social media strategy and content
  • Create content for print, digital and social media, and website
  • Manage the distribution of content through multiple digital media channels 
  • Create and manage a comprehensive social media editorial calendar
  • Collaborate with webmaster and portal administrator on website and portal strategy, content, SEO
  • Collaborate with copywriters and designers to ensure content is accurate, informative and engaging
  • Effectively target social media advertising 
  • Manage internal and external email campaigns
  • Promote brand awareness through social media campaigns
  • Work with internal and external subject matter experts (SMEs) to create accurate, compelling digital content
  • Measure and report on the performance of all social media channels, websites and email campaigns against organizational goals 
  • Consistently monitor the competitive digital landscape
  • Support company initiatives through digital marketing strategies
  • Serve as Partners’ internal SME on digital media. Educate and inform others about digital marketing and communications strategies and tactics barriers, KPI’s and ROI
  • Help conceptualize compelling video content for digital channels
  • Prepare and utilize video content on our digital platforms
  • Stay up to date with the latest social media best practices and technologies
  • Other duties as assigned


Knowledge, Skills and Abilities:

  • Experience working with online marketing tools such as Constant Contact or similar email automation tools, CMS platforms, Hootsuite, Rival IQ and similar social media scheduling tools
  • Experience with paid marketing technologies
  • Strong written and verbal communication skills
  • Familiarity with web design and publishing
  • Adaptability according to requirements
  • Good understanding of social media KPIs
  • Skilled team collaborator
  • Self-motivated and able to work without supervision as necessary
  • Excellent multitasking skills
  • Innovative with work product
  • Able to produce visual content (graphic, photographic and video)
  • Experience with Adobe Creative Suite products including Illustrator, Spark, Photoshop, InDesign and Premiere
  • Able to travel as needed
  • Ability to meet tight deadlines and prioritize multiple projects at once while maintaining quality

Education and Experience Required:  

Educational requirements: Bachelor’s degree. Experience with B2C and B2B marketing. Five years of experience in digital marketing and social media. Experience in health care or behavioral health/IDD industry.

How To Apply

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Closing date: Nov. 20, 2020 at 11:59 p.m.

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