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Digital Communication Specialist

Job Description Digital Communications Specialist

Job Title:   Digital Communications Specialist

Department: Marketing and Communications

Reports to: Executive Director of Strategic Marketing and Communication

FLSA Status: Exempt

Position Status: Full-Time/Twelve Month Position 

Founded in 1970, Providence Day School is an independent, nonsectarian, coeducational college preparatory school serving approximately 1,860 students in transitional kindergarten through 12th grade. Committed to academic excellence, global diversity, and character development, PD seeks to inspire in its students a passion for learning, a sense of social responsibility, and a commitment to personal integrity. Cited for excellence by the U.S. Department of Education, the College Board Advanced Placement Program, and the National Council of Teachers of English, PD provides a challenging and diverse college preparatory curriculum.

PD is recognized as one of The Charlotte Observer’s “Top Workplaces 2023”, as well as “Top Workplaces 2022”,“Top Workplaces 2019 and 2018”.  This award is particularly special because the results are based solely on confidential responses from our employees. Additionally, PD is recognized as one of greater Charlotte’s 2018 and 2019 Healthiest Employers by the Charlotte Business Journal. This award demonstrates the school’s commitment to promoting the health and wellness of our employees and the importance of appropriate work-life harmony.  

The Providence Day School community welcomes people of diverse backgrounds and beliefs who share a commitment to respect one another and accept differences. We are an Equal Opportunity Employer with a policy of nondiscrimination in the treatment of employees or applicants for employment without consideration of race, color, ethnicity, religion, age, sexual orientation, marital status, national origin, disability, gender, or gender identity.

Providence Day School is accredited by the Southern Association of Colleges and Schools, is a member of ABC (A Better Chance), and holds memberships in the National Association of Independent Schools, Southern Association of Independent Schools, North Carolina Association of Independent Schools, Educational Records Bureau, National and Southern Associations for College Admission Counseling, the Association of Supervision and Curriculum Development, and the College Board.  

The Digital Communications Specialist tells the story of Providence Day School– its students, innovative programs, and community connections—through the written word and with today’s multimedia tools to ensure that the website, social media, and other venues come alive with engaging writing, photographs, videos, and other media. The Digital Communications Specialist has a broad familiarity with a variety of communications technologies, a reporter’s instinct to find the stories that capture a community’s attention, and the organizational and strategic skills to prioritize and support the school’s comprehensive marketing and communication plan.

Essential Duties and Responsibilities include the following:

6. Working with departments to produces content for the website, social media, and other venues, using the best tools for the given context: writing, video, audio, photography, and/or graphic design.
7. Assists the Executive Director of Strategic Marketing and Communication in evaluating the effectiveness of communication strategies including regular analytic reporting on reach, engagement and audience demographics.
8. Create and execute a comprehensive strategy to expand Providence Day School’s social media presence, ensuring that social media activities are fully integrated with other communications efforts at PDS, including traditional media, public relations, marketing, and advertising.
9. Drawing from other PDS departments and internal teams, oversee the planning, creation, and publication of content and campaigns across social media platforms, as well as the day-to-day management of the School’s social media channels, including, but not limited to Twitter, Facebook, YouTube, and Flickr.
10. Offer social media guidance, recommendations and training to PDS staff and faculty, as appropriate; report on social media metrics and analysis regularly, including numbers, most popular posts and tweets, and interactions; and monitor and incorporate emerging trends and best practices in social media.
11. Perform all other duties as assigned.

Minimum Education, Experience and Requirements: 

1. Bachelor’s degree in journalism, communications, English or equivalent.
2. Experience in school or other public relations, media relations, or communications.
3. Experience with social media, videography, photography, and graphic design tools.
4. Valid Driver’s license and good driving record.

Knowledge, Skills and Abilities:

1. Strong management skills and organization skills, with the ability to plan and oversee multiple projects simultaneously.
2. Strong writing skills required.
3. Ability to work independently and efficiently, including the ability to research and gather information from varied sources
4. Working knowledge and proficiency with Adobe Creative Suite (or equivalent) and Microsoft Office programs such as Word, Excel and PowerPoint.
5. Ability to use content management systems such as Blackboard Communicate and Finalsite Composer.
6. Ability to communicate effectively; possess excellent oral and written communication skills (grammar, spelling, etc).
7. Ability to perform at a high level, as a team player, in a team environment.
8. Strong videography, photography, editing and graphic design skills.
9. Ability to relate well to diverse groups of people.
10. Strong organizational and problem-solving skills.
11. Ability to remain calm and professional in an environment with shifting priorities.

Salary and Benefits: Providence Day School is committed to attracting and retaining outstanding employees through a compensation plan that compares favorably with those of other independent schools both locally and nationwide. Individual salary levels are competitive and are determined by educational background and experience.  

Application Process: Applicants should submit a cover letter of interest, current resume, college transcript, three letters of recommendation, and a list of references with telephone numbers. Materials should be sent to: 

pds.digitalcomms@providenceday.org

This position is open until filled. Providence Day School is an equal opportunity employer (EOE).

Qualifications

1. Bachelor’s degree in journalism, communications, English or equivalent.
2. Experience in school or other public relations, media relations, or communications.
3. Experience with social media, videography, photography, and graphic design tools.
4. Valid Driver’s license and good driving record.

How To Apply

Application Process: Applicants should submit a cover letter of interest, current resume, college transcript, three letters of recommendation, and a list of references with telephone numbers. Materials should be sent to: 

pds.digitalcomms@providenceday.org