Leading on Opportunity is a collaborative, community-wideinitiative launched to serve as the community champion to unite and propelefforts to positively impact economic opportunity for all children inCharlotte-Mecklenburg. Leading on Opportunity serves to amplify, aggregate andaccelerate efforts across the community to create a more just and equitableCharlotte Mecklenburg for all children – regardless of income, race or zip code– creating a place where all children feel they belong, have big dreams, andfind the opportunities to achieve those dreams.
Housed under the Foundation For The Carolinas, Leading onOpportunity is organized as a backbone organization leading a collective impacteffort across Mecklenburg County. We take a systemic approach to address threekey determinants of early childhood education, college and career readiness andfamily stability, while simultaneously focusing on two cross-cutting factors ofsegregation and social capital – implementing in partnership with the communityrecommendations of the Leading on Opportunity Task Force Report.
In order for Leading on Opportunity to achieve its ambitiousgoals, we are seeking a dynamic and detail-oriented Communications Director tosupport the work. The Communications Director must have a proven track recordsupporting others in a fast-paced, constantly evolving environment and superiorproject management skills. The individual must enjoy challenging work andoperating in a continuous learning, strong execution, action-oriented, high performingculture. Reporting to the Executive Director, the Communications Director playsa crucial role among a values, vision, mission and outcomes-driven small teamresponsible for driving Leading on Opportunity’s bold work forward. Inparticular, the Communications Director lead and plan strategically to advancecommunication implementation strategies and achieve successful impact among a largemulti-sector network. This is a full-time, exempt position.
The Communications Director will provide day-to-dayleadership of Leading on Opportunity’s strategic communications to increasepublic engagement, raise our profile, brand prominence, expand media relations anddrive results. The individual must be passionate about addressing poverty andcommitted to improving economic opportunity. Under the direction of theExecutive Director, below outlines key responsibilities of the CommunicationsDirector.
• Collaborate with the Executive Director to developcommunications strategies that will broaden our reach and deepen the impact ofour work through face-to-face, print, online, social and multimedia.
• Develop, refine and execute Leading on Opportunity’s coremessages to ensure organizational consistency and share critical narratives tointernal and external audiences;
• Provide counsel, support and recommendations on strategiccommunications internally collaborating with team to align messages and contentto share with a variety of external audiences/stakeholders;
• Identify and act on key communications metrics fordecision making and improved outcomes;
• Design and implement tailored, creative, and innovativesolutions to communication challenges, anticipating communication gaps andpartnering to proactively resolve;
• Anticipate, develop and lead and execute crisiscommunication plan.
• Identify significant media and public policy issues thatcan be leveraged to support Leading on Opportunity’s work, create and implementplans to capitalize on them;
• Develop and execute a holistic media outreach strategy,strategically planning and pitching public relations and media opportunitieslocally, statewide and nationally (e.g. television, radio, newspaperinterviews, etc.);
• Oversee general organizational response to inquiriesthrough website and other media;
• Respond to and manage incoming media inquiries keepingExecutive Director appraised at all time;
• Manage Mail Chimp, other email marketing platforms andCRM.
Writing and Editing:
• Creatively write, edit and distribute clear and compellingcommunications internally and externally (e.g. preparing Executive Directorpresentations, Council materials, Leading on Opportunity success stories, Q&A’s,scripts, run of shows, speeches, talking points, surveys and othercommunications);
• Develop effective, consistent and relevant messaging tosupport strategic plans, goals and priorities;
• Create communication processes, tools and templates tosimplify and streamline communication activities, decrease delivery time andimprove effectiveness of communications and messages;
• Serve as executive editor for website, newsletters andother physical collateral preparing engaging content (e.g. media lists, pressclips, collateral, giving campaigns, print, broadcast, online media).
Digital Marketing and Social Media
• Build awareness and promote Leading on Opportunity usingappropriate digital channels;
• Develop content, manage, execute and oversee contentstrategy for social media channels to engage with key audiences includingFacebook, Twitter, Pinterest, LinkedIn, YouTube, etc.;
• Develop and execute appropriate Internet marketingstrategies (e.g. web, SEO, email, etc.);
• Identify opportunities to leverage and integrate video,SMS, mobile apps, and other digital tools to expand reach, mobilizeconstituencies and/or streamline operations.
Project Management and Dissemination
• Under minimal supervision, oversee mix of small tolarge-scale communication-related projects;
• Manage communications deliverables, timelines, teams, andvendors to ensure expected outcomes are delivered on time and on budget;
• Use communication vehicles and online content managementsystems to disseminate and deliver messages and information (including printmaterials);
• Identify, monitor and share relevant metrics, such assurvey feedback, page views and click-thru rates when requested by ExecutiveDirector.
• Promote and increase public engagement and support;
• Coordinate and plan public events to raise awareness ofLeading on Opportunity.
• Assumes other responsibilities as assigned by theExecutive Director.
Qualities and competencies for the critical role ofCommunications Director.
• Bachelor’s degree or equivalent combination of educationand experience in journalism, communications, public relations or anotherrelated field.
• At least five to ten years of work communicationsexperience, with increasing leadership and coaching responsibilities indeveloping, implementing and measuring communications plans and skills.
• Exceptional written communication and editing skills withfocused attention on details and accuracy that you can demonstrate with pastexperience and writing samples.
• Strong business acumen and ability to strategicallyinterface with and influence key stakeholders.
• Proven ability to manage complex projects.
• History of successfully building and maintainingrelationships with a range of stakeholders.
• Familiar with the Charlotte-Mecklenburg area and/oreconomic mobility issues.
• Solution-focused, outcome-oriented and determined toeffectively complete tasks with little guidance and supervision.
• Experience inspiring and mobilizing communities to toaction.
• Comfortable using data and research to drive and informdecision-making.
• Capacity to manage multiple responsibilitiessimultaneously, set priorities and respond quickly.
• Trustworthy, operates with the highest level of honesty,integrity and discretion handling confidential information, issues andrelationships with utmost professionalism.
• Comfortable working with diverse populations, deeplycommitted to equity and inclusion.
• Interpersonally savvy, operating with diplomacy andempathy.
• Communicates effectively in person, via email, phone andpresentations.
• Efficiently completes tasks with exceptional organization.
• Creative, innovative, solution-focused andforward-thinking.
• Proactive, takes initiative and ownership of workresponsibilities, contributes best self at work.
• Works well independently and collaboratively, adding valueto team.
• Positive, “can do” spirit, resilient and flexible.
• Manages conflict effectively focused on finding sharedunderstanding, alignment and agreement, remaining calm under pressure.
• Laser focused on community success, able and willing to goabove and beyond to do whatever it takes to meet deadlines, achieveorganizational excellence, outcomes and impact.
• Coachability and willingness to take direction.
• Committed to continuous learning, growth and improvement,raising the bar of performance.
• Advanced proficiency in Microsoft Office Suite (e.g.Outlook, Word, Excel, PowerPoint, etc.), Adobe Photo Shop, general computer andInternet research skills, familiarity with Apple-Mac systems preferred.
• Advanced knowledge and skill using social media.
• Outgoing personality with passion for storytelling andmaking data come to life.
Interested applicants shouldfill out the application form online, submit a resume and cover letter toStephanie Cooper-Lewter, Executive Director, online, at www.fftc.org/careers. No phonecalls or faxes accepted.
In your coverletter include your salary requirements and address the followingtopics:Describea time when you used your communications skills and experience to help a personor organization understand and solve a problem. Explain how you got involved inthe effort, your role and responsibilities, and how that experience will beuseful as the Communications Director.
2. What have you learned about the best ways to get peopleinterested in your organization or cause?
Applicationsfor this position will be accepted until 5 p.m. on April 30, 2019.Leading on Opportunity is an Equal OpportunityEmployer, welcoming people to flourish in an open, inclusive work environment.A diverse pool of candidates of all backgrounds is welcomed, applicants fromdiverse cultural backgrounds are encouraged to apply.