HopeWay is an accredited non profit mental health treatment center with residential and day treatment for adults, an outpatient practice and, coming soon, day treatment for teens with mental health disorders and day treatment for teens and young adults with eating disorders.
The Marketing Manager oversees all marketing activity for HopeWay and HopeWay Psychiatry & Associates, driving prospective clients and families to HopeWay’s website and Admissions Office.
With Chief Advancement Officer, develops annual strategy for all marketing activity.
Staff Lead with Marketing Partners as it relates to digital marketing, digital & social media advertising, concept and design of marketing materials, photography and video production and public relations. Projects include but are not limited to: website design and upkeep, videos and photo shoots, annual Outcomes Report, brochures and other marketing materials.
Is responsible for executing social media strategy, in partnership with other staff members and Marketing Partners.
Is responsible for coordinating advertising buys in print, radio, TV or other media outlets.
Supports or Collaborates with Outreach Specialists for ongoing material needs
Works with the highest degree of integrity
Displays a strong work ethic
Demonstrates a high degree of flexibility
Deals well with ambiguity
Is a strong collaborator
Can operate telephones, computers, and general office equipment
Works with professionalism and respect with all clients, families, colleagues, supervisors, and visitors of HopeWay
Strong attention to detail
Strong written and verbal communication abilities
Can build and maintain relationships with multiple stakeholders
Demonstrates the skills and competency appropriate to the ages, culture, developmental stages, and special needs of the patient population served
Works well with individuals who experience significant, and at times, prolonged serious psychiatric illness
Demonstrates strategic and tactical marketing and communications capabilities
Works in an office setting with prolonged periods of sitting reviewing work
Repetitive wrist motion and occasional lifting of 10 – 20 lbs.
Education, Experience, and Certification
Bachelor’s degree required
3-5 years’ experience in Marketing
Protected Health Information
Will limit access to protected health information (PHI) to the information reasonably necessary to do the job
Will share information only on a need to know basis for work purposes
Access too verbal, written and electronic PHI for this job has been determined based on job level and job responsibility within the organization
Computerized access to PHI for this job has been determined as described above and is controlled via user ID and password
Directly reports to the Chief Advancement Officer
Schedule and Status
M-F 8:30am – 5:30pm, night and weekend end hours as needed