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Associate II, Corporate Communications, Brand Journalism

Company: Atrium Health
Location: Charlotte, NC
Job Type: Full Time
Date Available: 8/12/2019

Job Summary

Primary manager of Atrium Health’s Daily Dose blog  

  • Primary manager of the Atrium Health Newsroom  
  • Write engaging articles related to healthcare for our digital channels.  
  • Gather digital storytelling elements, including basic video and photography.  
  • Update online content to our blog, our newsroom or other online properties through our content management system.  
  • Update social media channels with content on a regular basis.  
  • Develop Brand Journalism plan – and execute content development and production strategy  
  • Coordinate content development with internal and external partners including Corporate Communications/Clinical PR, Internal Communications, Marketing and Community Relations.  
  •  Assist and help lead managing content and news gathering    
  • Guides content strategy for digital content including voice, channel, audience and style.   
  •  Identifies existing in addition to new content distribution strategies including internal and external partnerships 
  • Develop social media strategies to help maximize content reach and engagement  
  • Work with CCMO teams including marketing and community engagement to capture external work happening with partners  
  • Identifying key reporting metrics and compiling regular monitoring reports for team and leaders. 
  • Keeping ahead of emerging digital media and brand storytelling trends through education, courses and professional networking organizations. 
  • Helping guide and train junior teammates.  
  • Qualifications

    Educational Experience
    Bachelor's degree in a related field such as public relations, communications, journalism or business required. Master's degree preferred. Minimum 3 years experience required. Must be able to work quickly under tight deadlines and manage multiple projects at once. Excellent written and verbal skills required. Ability to set clear goals and execute projects from start to finish.

    Physical Requirements
    Works primarily in office environment. Occasional evening and weekend work. Position requires walking around campus and/or other facilities. Must be able to drive and have access/use of a personal vehicle. Requires reading materials, speaking clearly on the telephone, and operating computer keyboard. Occasional lifting of documents or supplies.

    At Atrium Health, formerly Carolinas HealthCare System, our patients, communities and teammates are at the center of everything we do. Our commitment to diversity and inclusion allows us to deliver care that is superior in quality and compassion across our network of more than 900 care locations. As a leading, innovative health system, we promote an environment where differences are valued and integrated into our workforce. Our culture of inclusion and cultural competence allows us to achieve our goals and deliver the best possible experience to patients and the communities we serve. Atrium Health is an EOE/AA Employer.


    How To Apply

    Please apply via the link below and email Katie McKiever at

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