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Associate Director of Marketing & Events

Job Summary: 

The Associate Director of Marketing and Events, under the supervision of the Chief Advancement Officer, will build awareness, both internally and externally, for the RMHC of GC mission of providing essential services for families and promote healing when children need healthcare by using a variety of communications tools/platforms. This position will also provide event management and direction for RMHC of GC’s signature events such as, but not limited to, Jerseys & Jewels and Sport A Shirt. 

Essential Functions: 

Marketing and Communications
•Manage RMHC of GC communication strategies
-Create innovative marketing campaign content, outside of general fundraisinginitiatives, as part of annual marketing strategy.
-Work with Family Support Department to identify families for stories, videos, speakingengagements, etc.
-Work with the Volunteer Department to identify volunteers for stories, videos,speaking engagements, etc.
•Lead Social Media Strategy
-Work with the Chief Advancement Officer on the annual social media calendar.
-Create brand focused visuals by using Canva, Adobe Illustrator, etc.
-Take pictures of donors, volunteers and staff for social posts.
-Use Hootsuite (or other scheduling tool) to effectively plan and promote events,RMHC of GC brand, and fundraising efforts.
•Lead Newsletter Creation and Distribution
-Work with Chief Advancement Officer on the annual newsletter calendar.
-Edit/create content for monthly newsletters (collaborate with other departmentswhere needed).
•Manage Website/ Provide Technical Support
-Timely update and create new and fresh content for the RMHC of GC website.
-Research and follow SEO trends/etc.
-Work with website design and hosting company when needed.
•Brand Coordinator
-Work with Dir. of Marketing and Communications to make sure the RMHC of GC brandis represented appropriately both internal and external.
-Update RMHC of GC Collateral (Business Cards, Thank You Cards, Birthday Cards, Etc.)
-Work with printing company when needed.
•Lead Internal Communications
-Use the Creative Brief (or other system) to track all internal communicationssubmitted.- Maintain/update/create all internal family and staff communications including:
o Digital screens/monitors
o Weekly elevator calendar.
o Permanent signage throughout RMHC of GC Programs.
o All flyers posted throughout RMHC of GC Programs.
- Lead/manage RMHC of GC’s family communications app and work with Support Community developers when needed.
• Manage and Maintain Marketing Analytics Dashboard
- Update the Marketing/Comms Dashboard monthly and provide a report at all Marketing Committee Meetings.
• Other
- Help coordinate house tours and other speaking engagements with the Dir. of Marketing and Communications and Community Ambassadors.
- Help coordinate photo/video shoots at the House and at events. - Maintain/update/create all internal family and staff communications including:
o Digital screens/monitors
o Weekly elevator calendar.
o Permanent signage throughout RMHC of GC Programs.
o All flyers posted throughout RMHC of GC Programs.
- Lead/manage RMHC of GC’s family communications app and work with Support Community developers when needed.
• Manage and Maintain Marketing Analytics Dashboard
- Update the Marketing/Comms Dashboard monthly and provide a report at all Marketing Committee Meetings.
• Other
- Help coordinate house tours and other speaking engagements with the Dir. of Marketing and Communications and Community Ambassadors.
- Help coordinate photo/video shoots at the House and at events. Event Logistics
• Support the Dir. of Marketing and Communications for all RMHC of GC events and signature events (i.e. Jerseys & Jewels).
• Complete event related tasks, as directed by Director of Marketing and Communications, such guest/participant communication creation/distribution, serve as a vendor liaison, set up/break down and other event logistics.
Additional Responsibilities
• Attend all monthly Marketing Committee Meetings and provide detailed minutes to the Chief Advancement Officer for distribution to committee.
• Perform other related and assigned duties as necessary.
• Seek opportunities for professional growth and development.

Qualifications

• Bachelor’s Degree.
• At least 4 years’ experience in a marketing, communications, or public relations role.
• Must have experience in managing/supporting special events.
• Experience in a non-profit environment a plus.
• Effective oral and written communication skills.
  • Strong interpersonal and communications skills; effectively communicate with staff, volunteers, media, and the public at large. Strong presentation and public speaking skills.
  • Ability to work independently and as part of a team.
  • Relationship builder with the ability to “manage by influence”.
  • Strong problem solving and critical thinking skills; flexible and adaptable to changing priorities and deadlines.
  • Well organized, self-directed and able to manage time and multitask.
  • Strong computer and technology skills. (knowledge of design tools a plus)

How To Apply

Interested applicants, please submit a cover letter, resume and 3–5 samples of marketing or
event-related work (links or attachments), examples may include social media campaigns,
newsletters, event materials, or website content. to kristin@rmhclt.org.