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Account Executive

Company: Central Piedmont Community College
Location: Charlotte, NC
Salary Range: $47,817 - $54,393
Job Type: Full Time
Date Available: 9/28/2021

The Account Executive executes marketing communications and promotion plans for target audience segments and ensures plan elements are delivered in a timely manner.

Characteristic Duties and Responsibilities

  1. Oversees the implementation of all marketing communications and promotion activities for selected target audience segments.
  2. Provides project-specific direction to graphic designers and communications team.
  3. Collaborates with Marketing Director and Executive Director of Marketing for planning and prioritization of projects.
  4. Oversees marketing budgets for various audience segments to ensure projects stay within a set budget.
  5. Performs other duties as assigned.


Knowledge, Skills, Abilities, and Characteristics

  • Knowledge of marketing communications principles and practices 
  • Experience directing integrated marketing and communications campaigns
  • Experience executing a variety of marketing tactics from print collateral to paid advertising and social media messaging
  • Expertise in journalistic writing styles 
  • Experience in executing a variety of campaigns while maintaining brand consistency
  • Strong project management and organizational skills
  • Proficiency in Microsoft Office products 
  • Ability to develop marketing campaigns that speak to a variety of audiences (donors, alumni, area businesses, etc.)
  • Knowledge of printing and publishing process
  • Experience with vendor management
  • Experience with monitoring/tracking budget spending
  • Public speaking and interpersonal skills 
  • Ability to assess media effectiveness 
  • Excellent verbal and written skills 
  • Creativity
  • Ability to work with tight deadlines, often requiring quick turnarounds

Minimum Requirements

Bachelor’s Degree from a regionally accredited institution with 5 years of experience in marketing communications, program promotion, copywriting or related fields.

How To Apply

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