How to Protect and Grow Your PR Budget in a Digital Communication Playground
The communications landscape has changed. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. In order to compete, PR has to prove value and measure beyond awareness. Attendees will learn about integrated digital marketing and how new-style comms agencies are pitching and proving ROI. Speaker Stella Bayles will also discuss the five steps to take your insights, creative and reports from awareness to prove action.
By the end of this session, participants will be able to:
Understand which tools will give your idea the digital edge.
Show how to use new metrics to demonstrate reach.
Demonstrate how to prove target audience took action.
Understand how your PR campaign impacts Google.
Stella Bayles is a director of measurement tool at CoverageBook.com and author of "Public Relations Digital Resolution," an e-book on the digital future of public relations. Prior to working in PR tech, Bayles spent 14 years in digital PR and specialized in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85 percent.