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UID:F1F66DA2-9F9F-4B7E-9166-4331AB4CBD2B@www.prsacharlotte.org
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LAST-MODIFIED:20260608T100200
CREATED:20260608T100200
SUMMARY:Brand Journalism - cancelled
DESCRIPTION:Join us as Kevin Ridley discusses:\n\nWhy brand journalism matters for companies\n\n	How the Lowe's Digital Content team creates content to support brand journalism\n\n	How to gather story ideas internally\n\n	How to effectively create content whether your team is big or small\n\n	Small budget or no budget? No problem\n\n	How to measure and get buy-in\n\n	Using brand ambassadors to effectively grow your audience\n\nKevin Ridley is a Senior Manager of Corporate Content at Lowe's. In this role, Kevin manages Lowe's corporate website, including its newsroom site, executes and manages a variety of internal and external video projects, ultimately tasked with the responsibility of effectively communicating the message of Lowe's and culture of the brand. Kevin routinely consults with executives and multiple business partners to create innovative and creative messaging that effectively captures the target audience and ensures that the consistency accurately reflects Lowe's. Kevin's projects are across a plethora of channels including, but not limited to, Corporate.Lowes.com, intranets, social media, executive broadcasts, large scale live events, social responsibility and Investor Relations content, etc.\n\n
LOCATION:Lowe's Tech Hub\n100 W. Worthington Ave.
URL:https://www.prsacharlotte.org/events/F1F66DA2-9F9F-4B7E-9166-4331AB4CBD2B
SEQUENCE:1780930973275
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