February 2019 - Starting from Scratch: Building a Contemporary Model for Corporate Communications

When: 02/27/2019 11:30 AM - 1:00 PM
Byron's South End

Starting from Scratch: Building a Contemporary Model for Corporate Communications
David Snowden, APR, SVP Corporate Communications, Argo Group and Gordon Bass, VP, Creative Director, Argo Group

Watch a short video from David here.

In 2015, Argo Group began rebuilding its corporate communications operations to make the company more competitive, to drive greater brand awareness and to fulfill business objectives set out by the CEO and the executive team. In doing so, the communications teams became more collaborative, processes became more efficient, output increased in quality and the program became more effective. Here's how Argo pursued a clear, contemporary vision of what a communications program should look like.

David Snowden is senior vice president of corporate communications at Argo Group, a global underwriter of specialty insurance and reinsurance products. Snowden has more than 20 years of experience working in communications at financial services companies. He previously led external communications for Natixis Global Asset Management; corporate public relations at The Hartford Financial Services Group; and various positions at USAA. Snowden has a bachelor's degree in Communications from Incarnate Word College and a master's in Organizational Communications from St. Mary's University.

Gordon Bass has been a content marketing creative leader for 15 years. He has developed and managed branded content programs for consumer and B2B clients including Argo Group, Boston Consulting Group, Chase, Ford, Four Seasons, New York-Presbyterian, Verizon and others. Previously Gordon was VP, editorial director at Time Inc., and has written, edited and consulted for brands including Amazon, CNET, Men's Journal and Wired. He has worked on a range of media and television projects; in 2013 he signed a development deal with AMC, and his biography of adventurer Ben Carlin, The Last Great Australian Adventurer, was published by Penguin Random House Australia in 2017.

List of Attendees

First Name Last Name Company Type Guest of
Maggie Akers MVA Public Affairs Guest
Natalie Alexander Cline Design Associates Guest
Ivey Amburgey Chernoff Newman Guest Adam Bernstein
Tiffany Archibald Medic Member
Valentina Barton Hornets Sports & Entertainment Member
Jenn Bates Movement Mortgage Guest Adam O'Daniel
Mallory Benz Central Piedmont Community College Member
Louise Bhavnani Charlotte Water Member
Molly Bozzo Sealed Air Member
K.C. Brown Lone Buffalo Guest
Stacy Bryant Partners Member
John Clemons Clemons Communications Member
Davis Conway Spiracle Media Guest
Elizabeth Covington Chernoff Newman Member
Melanie Davis Atrium Health Member
Tenille Dellinger UNC Charlotte Member
Amanda DeWeese, APR Chernoff Newman Member
Natalie Dick Charlotte Regional Business Alliance Member
Chris Duncan UNC Charlotte Continuing Education Member
Natalie Fath Sealed Air Member
Sharon Foote City of Gastonia Member
Liz Foster Movement Mortgage Guest Adam O'Daniel
Jennifer Frost Charlotte Water Member
Amy George By George Communications 2019 Lunch Package
Kristine Goodyear Keeva Communications Member
Jessica Graham Fionix Consulting LLC Member
Jerri Haigler United Way of Central Carolinas Member
Julie Hinson Visit Cabarrus Member
Eva Hornak, APR S.T. Wooten Member
Christy Jackson UNC Charlotte Member
Suzanne Jeffries Mecklenburg County Government 2019 Lunch Package
Allison Jones YMCA of Greater Charlotte Member
Vanessa Kenon-Hunt Olive and Aloe Inc. Guest
Kirsten Khire UNC Charlotte Belk College of Business 2019 Lunch Package
Melissa Kletzker Parsons Guest
Candice Knezevic Duke Energy Member
Logan Kureczka OrthoCarolina Member
Donna Lahser City of Gastonia Guest Sharon Foote
Amanda Lea Atrium Health Member
Towanda Long Charlotte Pipe and Foundry 2019 Lunch Package
Heather Lumpp Mower Member
NiCole Lynch UNC Charlotte Member
Kelly Marolt Butin Integrated Communications Member
Jan Martin Domtar Corporation Member
Caitlin Mauk UNC Charlotte Member
Kevin McCarthy Retired Guest
Simone McDowell The Housing Partnership Member
Karma McLaughlin CPI Security Guest Erin Burns
Meghan Miles Duke Energy Member
Grace Nelson Medic Member
Adam O'Daniel Movement Mortgage Member
Janet Ofano Siemens Member
Lester Oliva Medic Member
Lisa Perkins Vallen Member
Ali Pettinella CPI Security Member
Kim Reynolds Publix Super Markets Member
Caitlin Ryan Mower Member
Kathy Scott Rummage Central Piedmont Community College Member
Cynthia Shah-Khan TVPRgirl Consulting Member
Jolie Shifflet Atrium Health Member
Christine Smith BB&T Member
Julie Smith ECS Southeast, LLP 2019 Lunch Package
Peter Smolowitz Mower 2019 Lunch Package
Johanna Soyars Sealed Air Member
Samantha Story Goodwill 2019 Lunch Package
Kim Strazisar Kim Strazisar Communications Member
Jerrika Swartz Atrium Health Member
Philip Tate Luquire George Andrews (LGA) Member
Justin Taylor Goodwill Industries of the Southern Piedmont 2019 Lunch Package
Krista Terrell Arts & Science Council Member
Jillian Totman Thompson Member
Don Upton Outgoing Chair of FII Member
Brandon Uttley Go For Launch Member
Katie Walton Siemens Guest
Lafeea Watson Bank of America 2019 Lunch Package
Benjamin Williamson WBTV Guest

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