February 2019 - Starting from Scratch: Building a Contemporary Model for Corporate Communications
11:30 AM - 1:00 PM
Where: Byron's South End
Starting from Scratch: Building a Contemporary Model for Corporate Communications
David Snowden, APR, SVP Corporate Communications, Argo Group and Gordon Bass, VP, Creative Director, Argo Group
In 2015, Argo Group began rebuilding its corporate communications operations to make the company more competitive, to drive greater brand awareness and to fulfill business objectives set out by the CEO and the executive team. In doing so, the communications teams became more collaborative, processes became more efficient, output increased in quality and the program became more effective. Here's how Argo pursued a clear, contemporary vision of what a communications program should look like.
David Snowden is senior vice president of corporate communications at Argo Group, a global underwriter of specialty insurance and reinsurance products. Snowden has more than 20 years of experience working in communications at financial services companies. He previously led external communications for Natixis Global Asset Management; corporate public relations at The Hartford Financial Services Group; and various positions at USAA. Snowden has a bachelor's degree in Communications from Incarnate Word College and a master's in Organizational Communications from St. Mary's University.
Gordon Bass has been a content marketing creative leader for 15 years. He has developed and managed branded content programs for consumer and B2B clients including Argo Group, Boston Consulting Group, Chase, Ford, Four Seasons, New York-Presbyterian, Verizon and others. Previously Gordon was VP, editorial director at Time Inc., and has written, edited and consulted for brands including Amazon, CNET, Men's Journal and Wired. He has worked on a range of media and television projects; in 2013 he signed a development deal with AMC, and his biography of adventurer Ben Carlin, The Last Great Australian Adventurer, was published by Penguin Random House Australia in 2017.