Pitch perfect: Developing and conveying the narrative across platforms to media
11:30 AM - 1:00 PM Where: Byron's South End
How do you do explain your business to media in a compelling and head-turning way? What is the narrative that captures the media's attention? Getting your story across is hard in a world exploding with competing destinations, social platforms and changing industry trends. In Pitch Perfect, Andrew Nelson, award-winning writer and editor for National Geographic Travel, takes you behind the scenes and into the thought process of writers and editors in print, online and in the studio. Speaking from his own experience in the travel realm, Andrew shares pro tips for getting great press as he reveals what the media really want and how to find the perfect pitch that wins you the media attention you deserve. Andrew will take us on a journey in travel media, and will demonstrate how his pitching techniques work across sectors. Watch a short video here.