From responding to a crisis to promoting executive thought leadership, PR practitioners are expected to be the keepers of an organization's reputation and image. Dr. Karen Lindsey, PR scholar and practitioner will discuss trends and offer insights for practitioners seeking advice on aligning and creating inclusive communications. How can PR practitioners have conversations with their leaders that include more than just using the right words? How can practitioners ensure inclusive communications connect to overall business strategy? How can identifying your organizational archetype and values foster meaningful conversations and actions?