Events

The Rise, Fall, and Recovery of Chipotle: Branding and Rebuilding Trust Through a Crisis

When: 07/24/2019 11:30 AM - 1:00 PM
Where: Byron's South End

The Rise, Fall, and Recovery of Chipotle: Branding and Rebuilding Trust Through a Crisis

Join us at the July 24th lunch with William Espey, the award-winning former Brand Voice at Chipotle, who spent over 19 years devoted to the creation and development on one of the most iconic brands of the last quarter century. He candidly draws from his first-hand experience at Chipotle sharing how the brand was built and how the Mexican food chain was confronted with its biggest challenge since introducing the fast casual concept to the restaurant landscape. Delving into the important lessons learned from the E.coli incidents associated with the chain in late 2015, William reveals how his unique approach, considering a brand as if it is a person, is essential to rebuilding customer trust. From the importance of authenticity in your messaging and the transparency in your actions, to proactively inspiring, motivating and informing employees, William reveals the hard-earned and broadly applicable insights for professionals and leaders to effectively manage and overcome crises.

List of Attendees

First Name Last Name Company Type Guest of
Natalie Alexander Cline Design Associates Member
Tiffany Archibald Medic Member
Sarah Jane Atkinson SPARK Strategic Ideas Guest Julie Parrotta
Andrea Boakye UNC Charlotte Student
Hannah Bolly Rodgers Builders, Inc. Student
Veronica Clemons Wells Fargo Member
Jennings Cool SPARK Strategic Ideas Guest Julie Parrotta
Quin Craig CMS Student
Christy Dukes UNION Digital Marketing Guest
Barry Finkelstein Luquire George Andrews (LGA) Member
Jennfier Gammage Carolinas Physician Alliance Member
Jessica Graham Fionix Consulting LLC Member
Tyler Hampton Belk, Inc. Member
Matt Harakal Food Lion 2019 Lunch Package
Bo Hussey National Gypsum Guest Philip Tate
Suzanne Jeffries Mecklenburg County Government 2019 Lunch Package
Raymond Jones Media Ink Communications Member
Jacki Keating SPARK Strategic Ideas Guest Julie Parrotta
Jeri Krentz The Duke Endowment Member
La Trese Lawrence NN, Inc. Member
Heather Lumpp Mower Member
Melanie Lux Lux-Writes Member
Brian Micek Micek Public Affairs Guest
Corey Mikels The Creative Group Guest Ann Lowe
Kailey Miller Belk, Inc. Guest Holly Richter
Ruth Moeller Bank of America Member
Grace Nelson Medic Member
Lester Oliva Medic Member
Julie Parrotta SPARK Strategic Ideas Member
Kim Reynolds Publix Member
Holly Richter Belk, Inc. Member
Carol Roach Tredstone Properties Member
Kaitlin Rogers Rodgers Builders, Inc. Guest
Grace Satterfield The Creative Group Guest
Cameron Schlechty Rodgers Builders, Inc. Student
Gillian Small The Duke Endowment Guest Jeri Krentz
Julie Smith ECS Southeast, LLP 2019 Lunch Package
Meagan Soffera TIAA 2019 Lunch Package
Ann Stawski Charlotte Mecklenburg Library Member
Samantha Story Goodwill Industries of the Southern Piedmont 2019 Lunch Package
Philip Tate Luquire George Andrews (LGA) Member
Justin Taylor Goodwill Industries of the Southern Piedmont 2019 Lunch Package
Brittany Worden The Duke Endowment Guest Jeri Krentz
Noah Wright SPARK Strategic Ideas Guest Julie Parrotta

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