Events

The Rise, Fall, and Recovery of Chipotle: Branding and Rebuilding Trust Through a Crisis

When: 07/24/2019 11:30 AM - 1:00 PM
Where: Byron's South End

The Rise, Fall, and Recovery of Chipotle: Branding and Rebuilding Trust Through a Crisis

Join us at the July 24th lunch with William Espey, the award-winning former Brand Voice at Chipotle, who spent over 19 years devoted to the creation and development on one of the most iconic brands of the last quarter century. He candidly draws from his first-hand experience at Chipotle sharing how the brand was built and how the Mexican food chain was confronted with its biggest challenge since introducing the fast casual concept to the restaurant landscape. Delving into the important lessons learned from the E.coli incidents associated with the chain in late 2015, William reveals how his unique approach, considering a brand as if it is a person, is essential to rebuilding customer trust. From the importance of authenticity in your messaging and the transparency in your actions, to proactively inspiring, motivating and informing employees, William reveals the hard-earned and broadly applicable insights for professionals and leaders to effectively manage and overcome crises.

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