A Journey Towards Corporate Advocacy - Travis Bullard, APCO Worldwide
11:30 AM - 1:00 PM
Where: Byron's South End
We increasingly see brands taking bold stands that can either cause us to cheer, or sometimes, cringe. Companies are having to react much more quickly, and speak when the stakes are high and the world is paying close attention. So, how do you stay agile, and ahead of the competition? Travis Bullard, Senior Vice President at APC Worldwide, an advisory and advocacy communications consultancy, will discuss how to stay ahead in challenging times, build a purpose-driven culture within an organization, and how to use the dimensions of Agility to drive overall business success for your organization.
Travis Bullard is a senior director at APCO Worldwide bringing almost two decades of experience working inside some of the world's largest and fastest growing technology companies, leading global communications strategies to build new brands, protect reputations, and reach new audiences. Based in APCO's Raleigh office, Mr. Bullard helps lead APCO's Corporate Communications and Brand Practice and works with clients across a variety of industries, from established Fortune 100 brands and disruptive start-up companies, to share their stories and build relationships with key stakeholders and target audiences.
Prior to joining APCO, Mr. Bullard helped lead corporate communications at Cisco where he was responsible for strategic campaigns across the company's Americas Region. Before joining Cisco, Travis helped launch GlobalFoundries as a joint venture between AMD and Mubadala Development Corporation of Abu Dhabi. Starting as a spin-off of AMD, GlobalFoundries quickly developed into one of the largest and fastest growing semiconductor technology companies in the world, with manufacturing campuses in the U.S., Europe and Asia.
A proven leader and trusted advisor, his background also includes roles at global Fortune 500 tech companies including AMD and National Instruments, as well as start-ups like eVisionUSA.com. He is a graduate of the Public Communication and Issues Management program at The University of Texas at Austin and holds a Bachelor's of Science degree from Texas State University in San Marcos, Texas.
Mr. Bullard currently serves on the Executive Committee for the Corporate Communications Section of the Public Relations Society of America (PRSA) and has previously served on the Boards of the Austin Chapter and North Carolina Chapter of PRSA.