February Lunch Program - Reaching and Engaging Gen Z
11:30 AM - 1:00 PM
Reaching and Engaging Gen Z
Join PRSA Charlotte for our February luncheon focused on reaching and engaging Gen Z, the workforce's youngest generation with $140+ billion in spending power. During the quick moving session, featuring Harvard student Michael Pankowski, you'll hear from a member of Gen Z about communicating to Gen Z. Grounded in research insights, the session will answer these questions:
First Citizens Bank will share information about its partnership with national nonprofit Teen Cancer America. Together, the bank and the non-profit are raising awareness and funding to help adolescent teens and young adults with cancer. Most hospitals don't have special cancer programs or facilities for 13 to 24-year-olds, who are typically treated in units for children or older adults. Teen Cancer America bridges the gap. It creates dedicated, state-of-the-art programs and facilities to meet the unique needs of this age group. Over the past five years, First Citizens has helped launch TCA partnerships with five medical centers in the Southeast. The bank's sponsorship of Teen Cancer America is its largest-ever corporate philanthropic initiative, both supporting and seeking to engage the Gen Z audience.
- Who is Gen Z, and what are the crucial differences between marketing to Gen Z and Millennials?
- What should your brand do to stand out with Gen Z, and how do you build a genuine connection with them?
- What are the landmines to look out for, and how do you avoid being "cancelled"?
About Our Speakers
Michael Pankowski is a Harvard student and founder of Crimson Connection, a Generation Z marketing consulting firm. He speaks nationwide on marketing to Gen Z. He was recently featured at PRWeek's annual conference, PRDecoded, and has written numerous times for PRWeek and AdAge on Gen Z. His work will also be published in a new book and expected out in 2020.
Frank Smith is Vice President of Corporate Communications for First Citizens Bank. Frank manages a wide variety of communications projects for Raleigh, N.C.-headquartered First Citizens Bank. For more than 20 years, he has promoted the bank to external audiences and helped champion the company's Forever First brand. A Raleigh native, he's a graduate of UNC-Chapel Hill.