February Lunch Program - Reaching and Engaging Gen Z

When: 02/26/2020 11:30 AM - 1:00 PM
Byron's South End

Reaching and Engaging Gen Z

Join PRSA Charlotte for our February luncheon focused on reaching and engaging Gen Z, the workforce's youngest generation with $140+ billion in spending power. During the quick moving session, featuring Harvard student Michael Pankowski, you'll hear from a member of Gen Z about communicating to Gen Z. Grounded in research insights, the session will answer these questions:

  • Who is Gen Z, and what are the crucial differences between marketing to Gen Z and Millennials? 
  • What should your brand do to stand out with Gen Z, and how do you build a genuine connection with them? 
  • What are the landmines to look out for, and how do you avoid being "cancelled"? 
First Citizens Bank will share information about its partnership with national nonprofit Teen Cancer America. Together, the bank and the non-profit are raising awareness and funding to help adolescent teens and young adults with cancer. Most hospitals don't have special cancer programs or facilities for 13 to 24-year-olds, who are typically treated in units for children or older adults. Teen Cancer America bridges the gap. It creates dedicated, state-of-the-art programs and facilities to meet the unique needs of this age group. Over the past five years, First Citizens has helped launch TCA partnerships with five medical centers in the Southeast. The bank's sponsorship of Teen Cancer America is its largest-ever corporate philanthropic initiative, both supporting and seeking to engage the Gen Z audience.

About Our Speakers
Michael Pankowski is a Harvard student and founder of Crimson Connection, a Generation Z marketing consulting firm. He speaks nationwide on marketing to Gen Z. He was recently featured at PRWeek's annual conference, PRDecoded, and has written numerous times for PRWeek and AdAge on Gen Z. His work will also be published in a new book and expected out in 2020. 

Frank Smith is Vice President of Corporate Communications for First Citizens Bank. Frank manages a wide variety of communications projects for Raleigh, N.C.-headquartered First Citizens Bank. For more than 20 years, he has promoted the bank to external audiences and helped champion the company's Forever First brand. A Raleigh native, he's a graduate of UNC-Chapel Hill.


List of Attendees

First Name Last Name Company Type Guest of
Maggie Akers Moore & Van Allen Guest
Natalie Alexander Cline Design Associates Member
Tiffany Archibald Mecklenburg EMS Agency Member
Natasha Ashe-Suber Monarch Member
Susan Banta Citi Member
Shawna Berger Duke Energy Member
Ellen Boyd Kannapolis City Schools Member
Erin Burns CPI Security Member
Wade Chestnut Swade Music publishing Guest
John Clemons Clemons Communications 2020 Lunch Package
Davis Conway Spiracle Media Guest
Erin Culbert Duke Energy Member
Melanie Davis Atrium Health Member
Erin DeWaters Retail Business Services, an Ahold Delhaize USA company 2020 Lunch Package
Susan Dosier DK Communications Group Member
Leigh Dyer Providence Day School Member
Lauren Everett LGA Guest
Barry Finkelstein Luquire George Andrews 2020 Lunch Package
Natalia Flores AC&M Group Member
Sharon Foote City of Gastonia Member
Amanda Frankel Creative Circle Guest
MaryEllen Frizzell UNC CHARLOTTE College of Liberal Arts & Sciences Guest MARY FRIZZELL
Jennifer Gammage Atrium Health Member
Krystel Green City of Charlotte- CATS Member
Aimee Hawkins UNC Charlotte Member
Julie Hinson Visit Cabarrus Member
Emma Inman, APR Food Lion Member
Raymond Jones Media Ink Communications Member
Liz Khodak Creative Circle Guest
Dean Kruckeberg University of North Carolina at Charlotte Member
Amanda Lea Independent Practitioner Member
Rena Lewis Integrated Marketing & Communications Strategic Advisor Member
Towanda Long Charlotte Pipe 2020 Lunch Package
Heather Lumpp Mower Member
Jan Martin Domtar Corporation Member
Karma McLaughlin CPI Security Guest Erin Burns
Ruth Moeller Bank of America Member
Erin Moll Goodwill Industries of the Southern Piedmont Guest Samantha Story
Melanie Moore Richeson North Carolina Humanities Council Guest
Andrea Mounts The Mecklenburg Times Member
Brittany Nelson Sherpa Guest
Grace Nelson Mecklenburg EMS Agency Member
Lester Oliva Mecklenburg EMS Agency Member
Kim Phillips Goodwill Industries of the Southern Piedmont Guest Samantha Story
Laura Pitts AvidXchange Member
Ajonelle Poole City of Charlotte- CATS Member
Renee Rallos WFAE 90.7 FM Member
Holly Richter Belk, Inc. Member
Lyndsay Richter UNC Charlotte Student Affairs Guest
SUSAN RINK Rink Strategic Communications, LLC Member
Lynn Roberson UNC CHARLOTTE College of Liberal Arts & Sciences Member
Meredith Robinson Goodwill Industries of the Southern Piedmont Guest Samantha Story
Kristen Rosselli Creative Circle Guest
Genevieve Rubrecht WSP Member
Caitlin Ryan Mower Agency 2020 Lunch Package
Samantha Salvato UNC Charlotte Guest Samanthan Salvato
Cynthia Shah-Khan TVPRgirl Consulting Member
Juliann Sheldon City of Charlotte- CATS Member
Ashley Simmons Moore & Van Allen Member
Julie Smith ECS Southeast, LLP 2020 Lunch Package
Samantha Story Goodwill Industries of the Southern Piedmont Member
Philip Tate Luquire George Andrews (LGA) Member
Justin Taylor Goodwill Industries of the Southern Piedmont Member
Jasmine Thompson WSP Guest
Rebecca Toy PR Consultant Member
Don Upton New Systems Ethic, Inc. Member
Kathy Wholley Domtar Member
Melinda Wilshire Goodwill Industries of the Southern Piedmont Guest Samantha Story
Sid Wood Boingo Graphics Guest
Erika Zelna Belk, Inc. Guest Holly Richter

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