July Program - “Engaging Influencers to Share Your Authentic Story” Cory Cart, APR

When: 07/25/2018 11:30 AM - 1:00 PM
Where: Byron's South End

Influencer campaigns are a key element of innovative communication plans. Cory Cart helps you find top influencers and outlines what you should expect from start to finish. Walk away with tips, research and recent case studies that will help you understand budgeting resources and establishing evaluation metrics for an influencer campaign. You will discover:

  1. Why research shows influencer campaigns are a niche discipline you must use
  2. How to identify influencers that are the correct fit for your organization's message
  3. Effective strategies for working with a digital influencer, including small or no budget and setting realistic expectations
This program is how to define evaluation metrics to determine the success of any influencer campaign.

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