August Lunch Program - Inspiring Audiences Through Actionable Insights

When: 08/26/2020 12:00 PM - 1:00 PM

Inspiring Audiences Through Actionable Insights

Join PRSA Charlotte for an insights-driven session focused on enabling PR pros to engage and inspire audiences with effective communications informed by actionable insights. During the session, members of the team from Savanta will share insights from the firm's latest research on key topics impacting audiences today such as the effects of the COVID-19 pandemic, the racial equality conversation and more. Attendees will walk away armed with the data you need to develop impactful communications strategies. Savanta reps will also share their tips and best practices for turning research into practice.  

Savanta has been tracking the public's views and behaviors around the pandemic since March, looking at how people feel about a whole range of areas including: advertising, spending, going out, entertainment and more. We'll be taking you through the key findings so far. We'll also be taking a closer look at the Black Live's Matter movement, the personal experience of discrimination in work life, actions taken by employers, awareness and perceptions about company actions and the impact on brands association with BLM on their perception and favorability.


Sadia Corey, Director
Sadia Corey brings 10+ years of expertise in the global market research industry. Starting her career with Research Now (now Dynata) she has evolved alongside the online data collection industry. Using her data-collection expertise, Sadia is accustomed to catering to large global brands and boutiques businesses with finesse. A British expat in Atlanta, Sadia is a London native who specializes in managing resources to deliver key insights objectives.

Andrew Trudeau, Senior Consultant
Andrew specializes in designing innovative market research solutions for Fortune 1000 companies across industries including healthcare, technology, and retail. From calculating NPS to hosting workshops, Andrew is versed in a variety of methodologies.

Daniel Garcia, Senior Consultant
Daniel brings over 5 years of research experience from different realms (public health, digital media, and market research). The common denominator for all of his projects, regardless of the various industries he is versed in or the client's profile, is research methodology, specifically in the quantitative world. Daniel enjoys bringing the numbers to life.


List of Attendees

First Name Last Name Company Type Guest of
Julie Andrews Wells Fargo Guest
Natasha Ashe-Suber SCOR Member
Brad Belote Eastman Member
Shawna Berger Duke Energy Member
Kiera Berman Savanta Member
Pauline Berry KPMG Guest
amy blondin hca Guest
Ashley Brown Atrium Health Member
Briana Bryant UAB Guest
Jim Burke The Synergetic Group Guest
Meg Burton Brasfield & Gorrie Guest
Marco Carreon Mitchell Guest
Joy Carter AMERICAN Cast Iron Pipe Co. Guest
John Clemons Clemons Communications Member
Laurie Cole Consultant Member
Charita Curtis Wells Fargo Member
Jennifer Darwin Bank of America Member
Melanie Davis Atrium Health Member
Erin DeWaters Retail Business Services Member
Camille Diggs FedEx Member
James Donnelly M Booth Guest
Susan Dosier DK Communications Group Member
Maria English Premier Guest
Phyllis Fair Duke Energy Member
Barry Finkelstein Luquire George Andrews Member
Alan Freitag Univ. of North Carolina at Charlotte Member
Jennifer Gammage Honeywell Member
Jessica Graham Fionix Consulting LLC Member
Krystel Green CATS Member
Aimee Hawkins UNC Charlotte Member
Marni Hirschorn Savanta Member
Amanda Holm Collins Aerospace Guest
Ashley Ichaso City of Charlotte Guest
Raymond Jones Media Ink Communications Member
Kathryn King Consolidated Nuclear Security, LLC Guest
Kathryn King Consolidated Nuclear Security, LLC Guest
DEAN KRUCKEBERG unc charlotte Member
La Trese Lawrence Bank of America Guest
Bertha Lee IW Group Inc Guest
Angela Levins Dauphin Island Sea Lab Member
Rena Lewis Signature Intentions LLC Member
Towanda Long Charlotte Pipe Member
Tiarra Lowery Privia Health Guest
Caitlin Mauk UNC Charlotte Division of Business Affairs Member
Ditra Miller DitraCreative Media Group Guest
Ruth Moeller Bank of America Member
Connie Nelson Wilmington and BEaches CVB Guest
Tramayne Osbourne Charter Communications Member
Lisa Perkins Vallen Member
Christy Phillips-Brown Retail Business Services Member
Sonya Pion Premier Guest
Renee Rallos WFAE 90.7 FM Member
Stephanie Rand NA Guest
Poppy Richards Iris Guest
Briana Rinaldo Brighthouse Financial Member
Rachel Roe Queens University of Charlotte Member
Caitlin Ryan Mower Agency Member
Cynthia Shah-Khan TVPRgirl Consulting Member
Kinsey Sheehan UNC Charlotte Guest
Ashley Simmons MVA Public Affairs Member
Andrea Simrell VantagePoint Marketing Guest
Julie Smith ECS Southeast, LLP Member
Peter Smolowitz Mower Member
Hannah Somerville Premier Inc. Guest
Jennifer Spann Metro Atlanta Chamber Member
ann stawski Charlotte Mecklenburg Library Member
Samantha Story Goodwill Industries of the Southern Piedmont Member
Melissa Tanferno Monarch Member
Philip Tate Luquire George Andrews (LGA) Member
Andrew Trudeau Savanta Guest
Jenni Walker Walker PR Group Member
SHAWNA WASHINGTON Columbia Police Department Member
michael weinstein duke energy Member
Caleb Whisler Kyle Busch Motorsports Member
Brianna Woods BNI Global Guest
Jason Woodward Ketchum Guest
Bridgette Wright Monarch Guest

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