August Lunch Program - Inspiring Audiences Through Actionable Insights
12:00 PM - 1:00 PM
Inspiring Audiences Through Actionable Insights
Join PRSA Charlotte for an insights-driven session focused on enabling PR pros to engage and inspire audiences with effective communications informed by actionable insights. During the session, members of the team from Savanta will share insights from the firm's latest research on key topics impacting audiences today such as the effects of the COVID-19 pandemic, the racial equality conversation and more. Attendees will walk away armed with the data you need to develop impactful communications strategies. Savanta reps will also share their tips and best practices for turning research into practice.
Savanta has been tracking the public's views and behaviors around the pandemic since March, looking at how people feel about a whole range of areas including: advertising, spending, going out, entertainment and more. We'll be taking you through the key findings so far. We'll also be taking a closer look at the Black Live's Matter movement, the personal experience of discrimination in work life, actions taken by employers, awareness and perceptions about company actions and the impact on brands association with BLM on their perception and favorability.
Sadia Corey, Director
Sadia Corey brings 10+ years of expertise in the global market research industry. Starting her career with Research Now (now Dynata) she has evolved alongside the online data collection industry. Using her data-collection expertise, Sadia is accustomed to catering to large global brands and boutiques businesses with finesse. A British expat in Atlanta, Sadia is a London native who specializes in managing resources to deliver key insights objectives.
Andrew Trudeau, Senior Consultant
Andrew specializes in designing innovative market research solutions for Fortune 1000 companies across industries including healthcare, technology, and retail. From calculating NPS to hosting workshops, Andrew is versed in a variety of methodologies.
Daniel Garcia, Senior Consultant
Daniel brings over 5 years of research experience from different realms (public health, digital media, and market research). The common denominator for all of his projects, regardless of the various industries he is versed in or the client's profile, is research methodology, specifically in the quantitative world. Daniel enjoys bringing the numbers to life.