2020 PRSA Communications Symposium [CANCELLED]

When: 10/8/2020 8:00 AM - 4:00 PM
CPCC Harris Campus

As always, the event will include breakfast and lunch. Plus, this year's lunch will feature additional networking time so you can engage with your peers and come away with meaningful connections in your affinity group.

Register NOW to secure your spot and save $50! Early bird pricing will end on Friday, March 6.

Early Bird Ticket Prices
(Monday, Feb. 24 - Friday, March 6)
Early Bird Member - $125
Early Bird Non-Member - $200
Regular Ticket Prices
(Starting Saturday, March 7)
Member Registration - $175
Non-Member Registration - $250

Morning Keynote:
When 'It' Hits the Fan: 5 Steps to Effective Crisis Communications with Gerard Braud
In a world where communications travels at the speed of Twitter and Facebook Live, how
prepared is your organization to communicate at that same speed during a crisis? Effective
crisis communications requires you to overcome entrenched misconceptions about how crisis
communications is done. Crisis communications expert Gerard Braud will share his exclusive
strategies, and you'll go home with a to-do list designed to modernize your approach to crises.

In this keynote you will learn:
● Mistakes made by virtually every organization.
● Strategies for gathering and distributing information.
● The proper role of social media in crisis communications.
● Success secrets used by the best of the best.

About Your Speaker

Crisis communications expert Gerard Braud, CSP, Fellow IEC, has helped organizations on five
continents by writing their crisis communications plans and training their spokespeople and
teams. Gerard's path into communications started when he was an award-winning television
reporter. You may have seen him on CBS, NBC, CNN, HLN, or The Weather Channel.

Afternoon Keynote:
Calculating the ROI on Your Communications with Angela Sinickas
Measuring the effectiveness of communication isn't enough anymore. Senior management is
asking for more direct correlation of the money spent on communication with the business
outcomes resulting from it how it increases revenue or reduces expenses.

The session will:
● Provide you with documented examples of how communication affects bottom-line
● Explain how to collect data for ROI calculation by tracking changes in audience behaviors
before and after you communicate.
● Teach you how to use an ROI worksheet to start calculating the return on your own
communication campaigns or channels - today!

All registrations are non-refundable. However, PRSA Charlotte will gladly transfer your Symposium registration to another person by request. 


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