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DTSTART:2026038T020000
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SUMMARY:February Virtual Program - A PESO Model™ Primer for Communicators
DESCRIPTION:A lot has changed for communicators already this year, most notably hundreds of journalists were laid off in January alone. Combine that fact with the evolutionof artificial intelligence and working with executives to communicate brandvalues to seemingly daily crisesand needing to track results to sales and our jobs consistentlychange.\n\nThe good news is that, no matter what's going on in the world, the PESO Model™ can help you effectively evolveand tweakyour programs as necessary--and provide results your executive team cares about.\n\nIn this hour-long virtual sessionwith Gini Dietrich, founder of Spin Sucks and creator of the PESO Model, you will learn:\n\nWhat the PESO Model is\n\n	How to use it today--and tomorrow\n\n	What happens when a major tactic (such as traditional media) dies\n\n	How to measure your work toward a company's objectives\n\nJoin us on February29at 12:00 ET and walk away with a new (or improved) way to executive your comms plan this year.\n\n
LOCATION:
URL:https://www.prsacharlotte.org/events/0CBDF37F-79ED-42E0-A5A4-7F48FEF5835C
SEQUENCE:1773680601720
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