February Virtual Program - A PESO Model™ Primer for Communicators
When: 2/29/2024
12:00 PM - 1:00 PM
Where: Virtual Meeting - Meeting link is provided after registering.
A lot has changed for communicators already this year, most notably hundreds of journalists were laid off in January alone. Combine that fact with the evolution of artificial intelligence and working with executives to communicate brand values to seemingly daily crises and needing to track results to sales and our jobs consistently change. The good news is that, no matter what's going on in the world, the PESO Model™ can help you effectively evolve and tweak your programs as necessary--and provide results your executive team cares about. In this hour-long virtual session with Gini Dietrich, founder of Spin Sucks and creator of the PESO Model, you will learn:
What the PESO Model is
How to use it today--and tomorrow
What happens when a major tactic (such as traditional media) dies
How to measure your work toward a company's objectives
Join us on February 29 at 12:00 ET and walk away with a new (or improved) way to executive your comms plan this year.
List of Attendees
First Name
Last Name
Company
Type
Guest of
Shawna
Berger
Duke Energy
Member
Jessica
Brighenti
NiceDay Creative
Guest
Ashley
Brown
Coca-Cola Consolidated
Member
Dominique
Clark
Cabarrus County Government
Member
Erin
Culbert
Duke Energy
Member
Gina
DiPietro
Duke Energy
Member
Susan
Dosier
DK Communications Group
Member
Elizabeth
East
City of Columbia PR
Guest
Phyllis
Fair
N/A
Member
Lee
Freedman
Duke Energy
Member
Jessica
Graham
Fionix Consulting LLC
Member
Dee
Grano
Kelso Communications
Member
Matt
Harakal
Storytelling Partners
Member
Denise
Hatton
NA
Member
Tina
Helms
INSP, LLC
Member
Julie
Hinson
Explore Cabarrus
Member
Mary
Howell
Howell Communications
Guest
Lauren
Hultz
Domtar/Paper Excellence Group
Member
Denada
Jackson
NP Strategy
Member
Suzanne
Jeffries
Mecklenburg County Government Community Support Services Department
