Events

February Virtual Program - A PESO Model™ Primer for Communicators

When: 2/29/2024 12:00 PM - 1:00 PM
Register for Event
Registration closes 2/29/2024
A lot has changed for communicators already this year, most notably hundreds of journalists were laid off in January alone. Combine that fact with the evolution of artificial intelligence and working with executives to communicate brand values to seemingly daily crises and needing to track results to sales and our jobs consistently change.
The good news is that, no matter what's going on in the world, the PESO Model™ can help you effectively evolve and tweak your programs as necessary--and provide results your executive team cares about.
In this hour-long virtual session with Gini Dietrich, founder of Spin Sucks and creator of the PESO Model, you will learn:
  • What the PESO Model is
  • How to use it today--and tomorrow
  • What happens when a major tactic (such as traditional media) dies
  • How to measure your work toward a company's objectives 
Join us on February 29 at 12:00 ET and walk away with a new (or improved) way to executive your comms plan this year.
 

List of Attendees

First Name Last Name Company Type Guest of
Jessica Brighenti NiceDay Creative Guest
Ashley Brown Coca-Cola Consolidated Member
Dominique Clark Cabarrus County Government Member
Erin Culbert Duke Energy Member
Gina DiPietro Duke Energy Member
Susan Dosier DK Communications Group Member
Phyllis Fair N/A Member
Lee Freedman Duke Energy Member
Jessica Graham Fionix Consulting LLC Member
Dee Grano Kelso Communications Member
Matt Harakal Storytelling Partners Member
Denise Hatton NA Member
Tina Helms INSP, LLC Member
Julie Hinson Explore Cabarrus Member
Mary Howell Howell Communications Guest
Lauren Hultz Domtar/Paper Excellence Group Member
Denada Jackson NP Strategy Member
Suzanne Jeffries Mecklenburg County Government Community Support Services Department Member
Madeleine Kapushy Fortis Security Inc Member
Jean Leier Cintra US Member
Rena Lewis Signature Intentions LLC Member
Elisabeth McFarland Armis Member
Scott Moody The Variable Member
Kristen Moore NiceDay Creative Guest
Addie Rising McKim & Creed Member
Rachel Roe Wells Fargo and Company Member
Caitlin Ryan AvidXchange Member
Christine Smith Smith Comms Member
Julie Smith ATI Member
Justin Stevens City of Columbia PR Guest
Samantha Story Goodwill Industries of the Southern Piedmont Member
Philip Tate Philip Tate Strategic Communications LLC Member
Allison Vaccaro Howell Communications Guest Mary Howell
Jenni Walker Walker PR Group Member
Shannon Williams Matthews United Methodist Church Guest
Charis Wilson Deloitte Member

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