September Luncheon: Breaking Conventional Marketing Communication Norms to Tackle the Biggest Crisis Our Nation Has Ever Faced
When: 9/29/2021
12:00 PM - 1:00 PM
As marketers and communicators gear up for a post-pandemic world, we must come to terms with how Covid-19 became a catalyst for change and accelerated digital disruption. The Ad Council, the national nonprofit which convenes the world's best marketers, created a groundbreaking public engagement campaign tackling the most pressing issues facing the country. The agency was forced to abandon traditional approaches and become more agile, creative, diverse, innovative, and collaborative. Their campaign, led by Sherry Thompson, utilized a five-part tactical strategy that embraced both an "air" and "ground" game while integrating targeted audience intentionality toward communities of color. Ms. Thompson will dissect the ongoing vaccine education campaign, the biggest and most important public service effort in U.S. history.
About our speaker
Sherry Thompson is an engineer turned marketer, who now commits each day working to transform the lives of women through health and wellness. A graduate of the University of Virginia and Duke University's Fuqua School of Business, she works as a private consultant, where she leads projects in the health and wellness space placing special emphasis on communities of color. She currently consults for the Ad Council as the Coalition Consultant Lead on the organization's Covid-19 Vaccine Education Initiative. Prior to consulting, Ms. Thompson worked at WW (formerly Weight Watchers) where she served as SVP of Diverse Community Engagement and Activation and SVP of U.S. Marketing. In these roles, she led marketing and communications efforts and developed the company's strategy to reach diverse communities.
List of Attendees
First Name |
Last Name |
Company |
Type |
Guest of |
Chris |
Ahearn |
Chris Ahearn Strategic Communications |
PRSA Charlotte Member |
|
Natasha |
Ashe-Suber |
SCOR |
PRSA Member |
|
Heather |
Beck |
Southeast District PRSA |
PRSA Charlotte Member |
|
Shawna |
Berger |
Duke Energy |
PRSA Charlotte Member |
|
Stacy |
Bryant |
Partners Health Management |
PRSA Charlotte Member |
|
Tamara |
Christie |
MMRMA |
PRSA Member |
|
John |
Clemons |
Clemons Communications |
PRSA Member |
|
Veronica |
Clemons |
Wells Fargo |
PRSA Member |
|
Davis |
Conway |
Spiracle Media |
Guest |
|
Danielle |
Doolen |
Sonic Automotive, Inc. |
PRSA Charlotte Member |
|
Susan |
Dosier |
DK Communications Group |
PRSA Member |
|
Nicole |
Eaton |
City of Charlotte |
PRSA Charlotte Member |
|
Phyllis |
Fair |
Duke Energy |
PRSA Member |
|
Shawn |
Flynn |
Holy Angels |
PRSA Charlotte Member |
|
Jennifer |
Gioia |
Child Care Services Association |
PRSA Charlotte Member |
|
Darius |
Givens |
INLIVIAN |
Guest |
Cheron Porter |
Pam |
Granzin |
SCOR |
PRSA Member |
|
Patricia |
Guilfoyle |
Diocese of Charlotte, NC |
PRSA Charlotte Member |
|
Kristina |
Hardin |
BASF |
PRSA Charlotte Member |
|
Hanna |
Hayden |
The Reis Group |
Guest |
|
Erika |
Helm |
Charlotte Douglas International Airport |
PRSA Charlotte Member |
|
Laurie |
Hogan |
Westchester Country Day School |
PRSA Charlotte Member |
|
Mindy |
Hughes |
Hughes Communication/PRSA |
PRSA Charlotte Member |
|
Christy |
Jackson |
UNC Charlotte |
PRSA Charlotte Member |
|
Suzanne |
Jeffries |
Mecklenburg County Government |
PRSA Charlotte Member |
|
Raymond |
Jones |
Media Ink Communications |
PRSA Member |
|
Dean |
Kruckeberg |
UNC Charlotte |
PRSA Member |
|
Jean |
Leier |
I-77 Mobility Partners |
PRSA Charlotte Member |
|
Rena |
Lewis |
Signature Intentions LLC |
PRSA Charlotte Member |
|
Towanda |
Long |
Charlotte Pipe |
PRSA Charlotte Member |
|
Jennifer |
M Gammage |
Gammage Communications LLC |
PRSA Charlotte Member |
|
Caitlin |
Mauk |
UNC Charlotte |
PRSA Charlotte Member |
|
Cheron |
Porter |
INLIVIAN |
PRSA Charlotte Member |
|
Lynn |
Roberson |
UNC Charlotte |
PRSA Charlotte Member |
|
Ashley |
Roseborough |
Moore & Van Allen |
PRSA Charlotte Member |
|
Caitlin |
Ryan |
Mower |
PRSA Charlotte Member |
|
Cynthia |
Shah-Khan |
Retail Business Services |
PRSA Charlotte Member |
|
Julie |
Smith |
ECS Southeast, LLP |
PRSA Member |
|
Julie |
Starck |
Passport Inc. |
PRSA Member |
|
Ann |
Stawski |
Passport Inc. |
PRSA Member |
|
Monica |
Sutton |
Self |
PRSA Charlotte Member |
|
Philip |
Tate |
Philip Tate Strategic Communications, LLC |
PRSA Member |
|
Justin |
Taylor |
Goodwill Industries of the Southern Piedmont |
PRSA Charlotte Member |
|
Diane |
Villa |
North Carolina Zoo |
PRSA Charlotte Member |
|
Chelsea |
Waddell |
INSP |
PRSA Charlotte Member |
|
Jenni |
Walker |
Walker PR Group |
PRSA Member |
|
Chloe |
Watson |
Amwins |
PRSA Charlotte Member |
|