Accredited in Public Relations (APR)

Thinking About Getting Your APR?

Thank you for your interest in taking the next step to advance your career through accreditation! Whether you’re just dipping your toe in the water and exploring if pursuing an APR is right for you, or ready to dive right in, our chapter provides support and resources for you.

We’ve just established a new, two-semester curriculum to support candidates throughout the full process from readiness review through computer-based exam. Through this guided approach, we anticipate candidates who begin the process to in September to complete the APR process in June of the next year, just 10 months later! Are you ready?

All candidates interested in participating in either semester of APR prep are asked to participate in an information session or speak with a member of the APR committee to help you self-evaluate whether you are prepared to pursue an APR based on your career experience. Our goal is for each candidate who begins the APR prep process to obtain his or her APR. A guided self-assessment at the outset is an essential component of successful completion.  (It is important to note that PRSA recommends 5 years of experience for the APR)

2017 Curriculum

Exam Prep (Spring 2017)*

Study Session 1 

     Definitions of Public Relations; Publics and Public Opinion

Study Session 2 

     Ethics & Law

Study Session 3

     Communication Theories & Practices

Study Session 4

     Research, Testing & Evaluatio

Study Session 5

     Media Relations Current Issues & Trends & Crisis Communications

Study Session 6

     Social Media & Emerging Trends

Candidates Sit for Exam (June)


*The Exam Prep semester is a great opportunity for those interested in pursuing an APR, but not yet ready to undertake the full process, to engage in professional development and gain an understanding of areas assessed in the readiness review and exam. It’s also a great resource for those who do not hold an undergraduate or graduate degree in PR to gain professional development and network with fellow PR pros while you learn!
 

 To earn an APR, you can also engage in self-study. Through this option, you prepare for the readiness review and exam on your own. The APR committee will gladly match you with a mentor to support you as you prepare. We’ll also coordinate your readiness review panel when you are ready to present.

 Learn more about obtaining an APR on the PRSA website here. If you have any questions, please reach out to one of our Committee Co-Chairs, Erin DeWaters or Lafeea Watson.

 

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