March 2017 Luncheon - Sponsored by Bank of America

Date and Time: Wednesday, March 22, 2017 from 11:30 a.m. to 1:30 p.m.
Location: Byron's Southend
Cost: $25/Members, $35/Non-members, $15/Students

Join us at the March 22 lunch when Chad Yelton, the Cincinnati Zoo's VP of Marketing and Public Relations, describes how his team's crisis communications training was put to the test last May. That's when zoo officials had to shoot and kill a gorilla after a 3-year-old boy entered the gorilla's enclosure. Besides the barrage of public criticism and praise that ensued, the zoo faced an internal communications challenge after the loss of a beloved gorilla, and there were recurring problems on social media. Learn what went right, and what they might do differently.  Sponsored by Bank of America.

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