Public Library of Charlotte & Mecklenburg County
Charlotte, NC
Communications and Marketing Specialist (aka Public Information Specialist)
$43,232-$54,041
This position works with the Communications & Marketing Deputy Director and departmental team members on efforts to support the creation of marketing, communications, and promotions efforts of a multi-branch public library system with over 500 employees. The Communications & Marketing Specialist collaborates with the marketing and communications team to develop strategies which leverage and communicate the organization's value to its stakeholders, while branding the Library's image as the premier literacy resource for the community. The position will be part of the team which produces the Library's advertising, marketing, communications, media relations, public relations, and virtual presence activities. This position also has a role in developing and supporting clear channels of internal/external communications for stakeholders. Details of Responsibilities: Serves as project manager for specific communications and marketing projects. Creates scope and timetable, monitors progress, responds to challenges and opportunities, and ensures completion of project. Works with other members of department (other Communications and Marketing Specialists, Virtual Communications Designers, and Virtual Content Developers) to create strategies for customer-focused and intuitive virtual communications, including: web tools, mobile applications, social media, e-newsletters, etc. Researches, writes, edits and coordinates internal and external communications. Provides timely response to requests for information from internal/external customers. Provides communications support to other focus areas in the organization. Follows departmental standards and procedures. Handles sensitive information appropriately, and maintains confidentiality. Performs additional duties as assigned, including participation on teams and special projects outside the department.
Please apply online by clicking the link below.
Qualifications
2+ years experience in marketing, communications and or public relations environment. Proficiency in office productivity software, such as Microsoft Office and related desktop publishing applications. Bachelor's Degree in Public Relations, Communications, Marketing, preferred and 2 years related experience, or an equivalent combination of training and experience. Strategic approach to projects, including creation of scope and timetable, and identification of resources, tactics, outcomes and outputs. Strong communications skills in verbal, written and visual media. Strong problem-solving skills, always keeping end customer in mind. Able to prioritize and align efforts with larger organizational objectives. Familiar with multiple communication platforms, including: public relations, web, social media, print, visual/wayfinding, and others. Familiar with concepts of graphic design for multiple formats, able to work with designers to create visually appealing, customer-focused and brand-aligned communications.