Date: Tuesday, April 4, 6:00-7:30 PM
Location: Industry co-working space (AvidXchange Music Factory - 1000 North Carolina Music Factory Blvd, Charlotte, NC 28206)
Directors At Large
Greg Efthimiou, APR, is a PRSA Charlotte board member at large and serves as a liaison to the chapter's communications committee.
Efthimiou heads up corporate communications at Bank of America Merchant Services, a payments-focused financial services-technology joint venture co-owned by Atlanta-based First Data and Charlotte-based Bank of America. In this role, he is responsible for media relations, executive communications, content, brand, internal communications and social media.
Prior to joining Bank of America Merchant Services in 2016, Efthimiou led Duke Energy's brand journalism operation and employee communications.
He earned a bachelor of arts degree in leadership studies from the University of Richmond and a master of arts degree in mass communication (public relations) from the University of North Carolina at Chapel Hill.
He currently serves on the Board of Advisers for the School of Media and Journalism at UNC-Chapel Hill and the Special Olympics steering committee for Mecklenburg County.
Seth serves PRSA Charlotte by leading the New Professionals committee, coordinating community outreach and handling the chapter’s social media. He graduated from UNC Charlotte in May 2015 with a bachelor’s degree in communication studies focusing on public relations and journalism. He was president of the university’s Public Relations Student Society of America chapter and an intern with Make-a-Wish Central & Western North Carolina, Spark Strategic Ideas and BREWPUBLIK during his senior year.
Seth joined Chernoff Newman as an account coordinator after interning with the agency. He supports the account teams by providing media relations, research, analytics, social media and content development for a variety of clients including Teen Health Connection, Walmart and Charleston International Airport.
Towanda Long, APR
Towanda Long is a Sr. Marketing Communications Specialist for Charlotte Pipe and Foundry Company. In this role she manages public relations and marketing projects, social media initiatives and works closely with the company's advertising agency.
Prior to relocating to Charlotte, Towanda was a Marketing Associate for Amper, a large Northeast Accounting Firm. At Amper she was responsible for all public relations and marketing campaigns in the Northern New Jersey office.
Her work experience includes corporate communications for various midsize companies and project management at Landor Associates, a branding firm, where her accounts included Procter & Gamble and Philip Morris.
Towanda graduated from North Carolina A&T State University with degrees in Public Relations and Print Journalism, and a minor in Business. She serves nationally as a Silver Anvil Judge.
Meagan Soffera is an Assistant Vice President at MetLife, based in Charlotte, North Carolina. Meagan joined MetLife in 2014 as a member of the Global Communications team, with responsibility for U.S. Retail communications. Her role includes partnering with the business to identify business news and trends that can translate to internal and external communications platforms, developing communications strategies to drive visibility and then activating against those strategies. Her focus is on elevating MetLife's visibility and reputation among internal and external audiences.
Meagan joined MetLife from Ketchum, a public relations and marketing agency, and worked with a variety of clients including PayPal, Facebook and Polycom, among many others. Meagan began her career at Barnes & Conti, a consulting firm where she worked as the Marketing Manager. She has more than a decade of experience in public relations and has worked across a wide range of industries from financial services to technology.
Meagan received her Bachelor’s Degree in Communications with a concentration in Public Relations, and a liberal arts concentration in Art History from Boston University. When she’s not working, Meagan spends time with her husband Patrick and their two daughters.